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Signora Trattoria

Brand Identity, Website Design, Campaign Launch
Signora Trattoria - Brand Identity development

Signóra Trattoria set out to create more than just an Italian restaurant. The vision was to bring the warmth of a classic trattoria into a contemporary setting blending timeless Italian charm with a modern, elegant character. Our role was to design a visual identity and communication system that would reflect this balance and position Signóra as a refined yet approachable dining experience.

Our Approach

A contemporary take on tradition

We developed a clean and characterful brand system rooted in Italian design codes, with subtle gestures of sophistication that bring the name Signóra to life.

 

  • Logo & Typography: Minimal, elegant wordmark enhanced with distinctive typographic accents.
  • Color Palette: A refined combination of deep black, warm whites, and a soft terracotta pink balancing modernity with warmth.
  • Applications: From menus and business cards to cups, aprons, and in-store signage, the identity creates a unified and stylish brand presence.

Implementation

Bringing the brand to life

For Signóra, our goal was to ensure that the refined yet welcoming spirit of the trattoria would be felt consistently, whether guests were dining in, taking away, or engaging with the restaurant online.

 

We carefully extended the brand across all applications, creating a cohesive visual and experiential universe that enhances recognition and builds emotional connection. Every element was designed not just for aesthetics, but to reinforce the restaurant’s positioning as a modern yet authentic Italian destination.

Deliverables

Key implementations included

Uniforms & Aprons: Designed to embody the restaurant’s contemporary elegance while maintaining practicality for daily use.

Packaging & Collateral: Coffee cups, placemats, and menus reflecting the refined brand palette and minimalistic typographic approach.

Environmental Signage: Interior and exterior applications ensuring consistency and strong visual presence.

Photography Direction: A cinematic and authentic style showcasing the tactile richness of Italian food and the warm atmosphere of the trattoria.

Digital Presence: Website design and digital assets extending the brand into the online world.

Launch Campaign: A communication rollout introducing Signóra to Thessaloniki, highlighting its distinctive positioning.

From tradition to modernity, Signóra Trattoria tells a story of authenticity and style.