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We were hired by an international company to create a complete brand identity—including the name, tagline, and overall look and feel—for a new retail store in downtown Thessaloniki. The store, which was completely unknown to consumers, had the potential to become a top destination for those looking for premium branded products at great prices.
We knew the name needed to do more than just describe the store. It had to be intriguing, instantly recognizable, and make people feel like they had made a special discovery.
Strategic Insight
We began with a simple core idea
In a world full of options, finding something truly valuable at a price that feels like a win, is a moment worth remembering. This insight led us to a name that doesn’t just describe an action. It celebrates a moment. It’s not about searching. It’s about that satisfying, joyful moment of discovery.
Hence: FOUND IT.
A name with emotional energy.
A name that sounds like a win.
“A brand is only effective if people understand it. That's why we make sure everything we create is clear and easy to grasp.”
The naming rationale
FOUND IT. is more than just a brand name.
It’s a statement. A reward.
A short and powerful expression that captures both the action and the emotion behind the customer’s journey.
- Phonetically, it’s smooth and instantly recognizable.
- Emotionally, it communicates satisfaction, success, and closure.
- Marketing-wise, it’s flexible and catchy.
- Visually, it allows for a strong typographic play that adds to brand recall.
It works across media, from billboards and shop fronts to social media and audio advertising, giving us creative versatility and recognizability.
The Tagline
To support the brand name and define its positioning in the retail market, we created a clear and effective tagline:
“Big brands. Small prices.”
This phrase is simple, direct, and easy to remember. It clearly communicates the brand’s promise and the value it offers to customers. There’s no confusing jargon or empty promises—just a straightforward statement of what customers can expect.
Brand Identity
From insight to retail impact
The visual identity for FOUND IT was designed to reflect its value proposition: premium fashion brands at surprisingly low prices. The system is modern, sharp, and confident, striking a balance between being approachable and trustworthy.
The bold logo is paired with a minimal, neutral color palette and clean typography, ensuring that the products themselves are the main focus. Every detail, from shopping bags to price tags and signs, reinforces the tagline and creates a consistent brand experience both in-store and online.
This isn’t just about a transaction; it’s about the experience. We created a system with subtle creative touches that turn everyday shopping into a curated discovery, making each “I found it” moment feel personal and rewarding for the customer.
