{"id":4090,"date":"2025-11-23T18:39:24","date_gmt":"2025-11-23T16:39:24","guid":{"rendered":"https:\/\/www.ristart.gr\/?p=4090"},"modified":"2025-11-23T22:06:59","modified_gmt":"2025-11-23T20:06:59","slug":"diafimistiki-kampania","status":"publish","type":"post","link":"https:\/\/www.ristart.gr\/de\/blog\/2025\/11\/23\/diafimistiki-kampania\/","title":{"rendered":"\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1: \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c3\u03c4\u03ac\u03b8\u03b5\u03b9\u03b1;"},"content":{"rendered":"<p><br>\u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf 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\u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03af\u03b1 \u03ce\u03c1\u03b9\u03bc\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 marketer \u03c0\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03bd\u03b1 brand \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5, \u03b9\u03ba\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b4\u03b9\u03b5\u03ba\u03b4\u03b9\u03ba\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 (\u03ba\u03c5\u03c1\u03af\u03c9\u03c2) \u03bc\u03b9\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9, \u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1.<\/p>\n\n\n\n<p><strong><em>\u03a9\u03c2 marketers \u03bf\u03c6\u03b5\u03af\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03bf\u03bb\u03c5\u03b5\u03c4\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 brand, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bf\u03cd\u03c4\u03b5 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ce\u03c1\u03b9\u03bc\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 marketer \u03c0\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5.<\/em><\/strong><\/p>\n\n\n\n<p>\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03cc\u03bb\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 &#8220;\u03c4\u03b7\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae\u03c2&#8221;, \u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03af\u03b3\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Lacta<\/strong><\/h2>\n\n\n\n<p>\u0397 Lacta \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2. \u03a4\u03bf brand \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u201c\u03bf\u03b9\u03ba\u03b5\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af\u201d \u03c4\u03b7 \u03bb\u03ad\u03be\u03b7 \u03b1\u03b3\u03ac\u03c0\u03b7 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u0395\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 <a href=\"https:\/\/www.lacta.gr\/\">Lacta<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03ac\u03c0\u03b7, \u03c4\u03b9\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf \u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1, \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03bc\u03b1\u03b6\u03af. \u0391\u03c5\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b1 distinctive brand assets \u03c4\u03b7\u03c2, \u03c4\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf brand \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5. <\/p>\n\n\n\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b1\u03b9\u03bd\u03af\u03b5\u03c2 \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, \u03cc\u03bc\u03c9\u03c2 \u03bf \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03af\u03b4\u03b9\u03bf\u03c2. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b7 Lacta \u03ad\u03c7\u03b5\u03b9 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03cc\u03c3\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lacta - #ActForLove\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/L6-8waUVHRc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u0391\u03b3\u03ac\u03c0\u03b1 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03cd\u03c1\u03b9\u03bf - \u039c\u03ad\u03c1\u03bf\u03c2 1\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZwA-KjHgqqQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lacta - \u0397 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03ac\u03c0\u03b7\u03c2 - \u0397 \u03c4\u03b1\u03b9\u03bd\u03af\u03b1 (The Taste of Love)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/k4L0he1WC0I?start=15&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lacta - \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae - \u0395\u03c0\u03b5\u03b9\u03c3\u03cc\u03b4\u03b9\u03bf 1 (From the Start)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6PGhGoNyEyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0397 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 RISTART &amp; AGRIS<\/strong><\/h2>\n\n\n\n<p>\u0388\u03bd\u03b1 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 RISTART \u03bc\u03b5 \u03c4\u03b7\u03bd <a href=\"https:\/\/www.agrishorticulture.com\/\">AGRIS<\/a>, \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bb\u03b1\u03c7\u03b1\u03bd\u03bf\u03ba\u03bf\u03bc\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u039d\u03cc\u03c4\u03b9\u03b1 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7. \u0393\u03b9\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, activations, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 &#8220;Advancing Horticulture&#8221;.&nbsp;<\/p>\n\n\n\n<p>\u0395\u03bd\u03bd\u03bf\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c4\u03bf \u03ba\u03ac\u03bd\u03b1\u03bc\u03b5 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b1\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b1\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd AGRIS \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03c9\u03c2 \u03c4\u03bf\u03bd \u03c6\u03bf\u03c1\u03ad\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7\u03c2, \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf. \u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03ad\u03b2\u03bb\u03b5\u03c0\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bb\u03b1\u03c7\u03b1\u03bd\u03bf\u03ba\u03bf\u03bc\u03af\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03b5\u03c5\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03c3\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c2.&nbsp;<\/p>\n\n\n\n<p>\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1; \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03b6\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7. \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0388\u03bd\u03b1 brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03c9\u03bd\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0397 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03c1\u03b9\u03b5\u03c4\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1\u03c2&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u0393\u03b9\u03b1\u03c4\u03af \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 3 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 3 \u03bc\u03ae\u03bd\u03b5\u03c2; \u03a4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03bf \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf\u03c2 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03cc\u03c1\u03b9\u03bf \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf brand.<\/p>\n\n\n\n<p>\u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7, \u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u03a4\u03b1 brands \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c4\u03b9\u03b3\u03bc\u03b9\u03b1\u03af\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03b1\u03b8\u03c1\u03bf\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u0397 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03b5\u03b9, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1.<\/p>\n\n\n\n<p><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03bd\u03ae\u03bc\u03b7\u03c2:<\/strong> \u039f \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf\u03c2 \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03c0\u03bf\u03c1\u03c1\u03cc\u03c6\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7\u03c2. \u03a4\u03bf \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bb\u03ae\u03c2 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2 (<a href=\"http:\/\/chrome-extension:\/\/efaidnbmnnnibpcajpcglclefindmkaj\/https:\/\/www.psy.lmu.de\/allg2\/download\/audriemmo\/ws1011\/mere_exposure_effect.pdf\">Mere Exposure Effect<\/a>) \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf\u03c5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03bf\u03cd \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf brand. \u0397 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03ba\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c3\u03b5 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b1\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b1 \u03c3\u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7.\u00a0\u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03ac\u03b8\u03b5 6\u201312 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b3\u03af\u03bd\u03b5\u03b9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-1024x768.avif\" alt=\"\" class=\"wp-image-4097\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-1024x768.avif 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-300x225.avif 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-768x576.avif 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-1536x1152.avif 1536w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-2048x1536.avif 2048w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/Mere-Exposure-Effect-16x12.avif 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><strong>Distinctive brand assets: <\/strong>\u03a4\u03b1 distinctive brand assets \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bd\u03bf\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03c4\u03bf\u03bc\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03bd\u03ac\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a4\u03bf brand salience \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03b5\u03c4\u03ce\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03bf\u03cd\u03c2 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/BlogPostHeaderTemplate1-1024x578.webp\" alt=\"\" class=\"wp-image-4102\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/BlogPostHeaderTemplate1-1024x578.webp 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/BlogPostHeaderTemplate1-300x169.webp 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/BlogPostHeaderTemplate1-768x434.webp 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/BlogPostHeaderTemplate1-18x10.webp 18w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/BlogPostHeaderTemplate1.webp 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Brand equity, positioning \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1: <\/strong>\u0397 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03b9\u03b1\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf. \u0397 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 brand \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae. \u03a4\u03bf brand equity \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03b8\u03c1\u03bf\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 (\u03cc\u03c0\u03c9\u03c2 Lacta = \u0391\u03b3\u03ac\u03c0\u03b7) \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u0397 \u03c4\u03c1\u03b9\u03b5\u03c4\u03ae\u03c2 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b8\u03ad\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n\n\n\n<p><strong>\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: <\/strong>\u039f\u03b9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 <a href=\"https:\/\/ipa.co.uk\/knowledge\/publications-reports\/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies\">IPA DataBank (Binet &amp; Field)<\/a> \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2. \u039f\u03b9 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03ce \u03bf\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03c4\u03bf margin \u03ba\u03b1\u03b9 \u03c4\u03bf market share.&nbsp;<\/p>\n\n\n\n<p>\u039a\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2. \u039d\u03ad\u03bf brief, \u03bd\u03ad\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, \u03bd\u03ad\u03b1 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u0397 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03bf\u03cd \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bd\u03b1 &#8220;\u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd&#8221; \u03b7 \u03bc\u03af\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 (Cumulative Effect). \u039a\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ac\u03c4\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03bc\u03bd\u03ae\u03bc\u03b7 (memory structure), \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1, \u03ac\u03c3\u03c7\u03b5\u03c4\u03b7. \u0397 \u03c4\u03c1\u03b9\u03b5\u03c4\u03ae\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 start-up costs \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 brand.<\/p>\n\n\n\n<p>\u03a3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2, \u03b7 \u03c4\u03c1\u03b9\u03b5\u03c4\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03bd\u03ae\u03bc\u03b7\u03c2, \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc brand equity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf ad fatigue;<\/strong><\/h2>\n\n\n\n<p>\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03c5\u03b5\u03c4\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c6\u03cc\u03b2\u03bf\u03c2 \u03c4\u03bf\u03c5 ad fatigue. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af marketers \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03b1\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b8\u03b1 \u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03c4\u03b5\u03af. \u038c\u03bc\u03c9\u03c2 \u03b5\u03b4\u03ce \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03b1\u03c1\u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7: \u03c4\u03bf ad fatigue \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03cc\u03c7\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u03a4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03be\u03b1\u03bd\u03ac \u03ba\u03b1\u03b9 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf \u03af\u03b4\u03b9\u03bf visual, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf copy \u03ae \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf placement. \u0391\u03c5\u03c4\u03cc \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03bd\u03cc\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/p>\n\n\n\n<p>\u03a4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03cd\u03c6\u03bf\u03c2, \u03c1\u03c5\u03b8\u03bc\u03cc, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c0\u03bb\u03bf\u03ba\u03ae, \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf, format. \u039f\u03b9 \u03b5\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bf\u03c6\u03b5\u03af\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03cc\u03c0\u03c9\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03cc\u03bc\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b5\u03af\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03bf brand \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 \u03c4\u03bf \u03b1\u03c6\u03ae\u03b3\u03b7\u03bc\u03b1.<\/p>\n\n\n\n<p>\u03a4\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03bc\u03bd\u03ae\u03bc\u03b7, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae. \u03a4\u03bf ad fatigue \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03b5\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03c9\u03bd, \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b9\u03b4\u03ad\u03b1\u03c2. \u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1. \u03a4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1, \u03cc\u03bc\u03c9\u03c2, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 brand.<\/p>\n\n\n\n<p>\u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b7 \u03bc\u03ac\u03c7\u03b7 \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5 ad fatigue \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03b7\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2. \u0397 \u03bc\u03ac\u03c7\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 brand \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03cd\u03bf \u03b4\u03b5\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0397 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong><\/h2>\n\n\n\n<p>\u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03cc\u03c0\u03bf\u03c5 \u03cc\u03bb\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf short form content \u03b5\u03af\u03bd\u03b1\u03b9 must, \u03bf \u03c0\u03b5\u03b9\u03c1\u03b1\u03c3\u03bc\u03cc\u03c2 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03ba\u03ac\u03b8\u03b5 \u03bb\u03af\u03b3\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c2. \u038c\u03bc\u03c9\u03c2 \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd brands \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03c0\u03b9\u03bc\u03bf\u03bd\u03ae. \u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b9\u03b3\u03bc\u03b9\u03b1\u03af\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03bd\u03b1 brand \u03b4\u03b9\u03b5\u03ba\u03b4\u03b9\u03ba\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd.<\/p>\n\n\n\n<p>\u0391\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 brands \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 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\u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9. \u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03b3\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03bc\u03b5 \u03bf\u03c5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 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