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<\/figure>\n\n\n\nOur case studies across various industries reveal that videos can significantly increase brand awareness without additional advertising costs. For example, one of our clients, a new company whose marketing plan we designed and implemented, reached and surpassed the break-even point within three months.<\/p>\n\n\n\n
The question is: how can we integrate video content into our marketing efforts to achieve maximum results?<\/p>\n\n\n\n
The Challenges of Video Content<\/strong><\/h2>\n\n\n\nAlthough video production and sharing have skyrocketed in recent years\u2014especially with the rise of short-form content and the TikTok algorithm that offers enormous organic reach\u2014many companies fail to achieve the desired results.<\/p>\n\n\n\n
Their videos do not deliver the expected return on investment (ROI), either because they work inefficiently or because they do not create the right content. To clarify, by “not achieving the desired ROI,” I do not mean their videos lack views.<\/p>\n\n\n\n
There are many ways to generate high view counts\u2014provocative concepts, loud content, giveaways, humor, shock value, or sexual themes. The real question is: will these tactics contribute to the brand’s long-term growth, or will they be short-lived fireworks that fade away, taking the brand’s value with them?<\/p>\n\n\n\n
I would like to see both companies and agencies approach brand identity with greater seriousness and respect, rather than sacrificing brand values and personality for the sake of views. Building a brand is hard work\u2014destroying it is easy.<\/p>\n\n\n\n
So yes, video content can help any company, as long as it is implemented correctly.<\/p>\n\n\n\n
A Major Opportunity for You<\/strong><\/h2>\n\n\n\nVideo content presents significant opportunities and numerous benefits for marketers who choose to do it right. As platforms evolve, algorithms become smarter, and more tools become available, video content can help you dominate share of voice and easily convert viewers into customers.<\/p>\n\n\n\n
Here is something that might interest you: what I am sharing is not just theory. Through our videos\u2014despite being a B2B company\u2014we have secured deals worth \u20ac35,000 and \u20ac86,000 (recent examples). According to client feedback, we are now regarded as an agency that knows how to deliver results.<\/p>\n\n\n\n
So, keep reading because you will learn insights we have gained from extensive testing across different industries. Everything I share is based on experience, knowledge, research, and hands-on work with various platforms.<\/p>\n\n\n\n
Long & Short Form Videos<\/strong><\/h2>\n\n\n\nVideos are divided into short-form and long-form. While there is no strict rule, short-form videos are usually up to one and a half minutes long, in vertical format, with dimensions of 1080 x 1920 or 1080 x 1350. Long-form videos range from three minutes to any length the creator decides and are typically in horizontal format with dimensions of 1920 x 1080 or 1080 x 1080.<\/p>\n\n\n\n
The video format you choose depends on what you want to communicate. For example, if you want to showcase a speech, discussion, vidcast, daily activity, or in-depth analysis, long-form videos are the right choice. On the other hand, if you want to share a quick thought, a suggestion, or a highlight from a long-form video, short-form videos are more suitable.<\/p>\n\n\n\n
We often apply the “content from content” or “content repurpose” approach. For instance, with Spermogene, we create multiple short videos from a single long vidcast. The long video is shared on YouTube, while the short clips are distributed across TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.<\/p>\n\n\n\n
Video content presents significant opportunities and numerous benefits for marketers who choose to do it right. As platforms evolve, algorithms become smarter, and more tools become available, video content can help you dominate share of voice and easily convert viewers into customers.<\/p>\n\n\n\n
Here is something that might interest you: what I am sharing is not just theory. Through our videos\u2014despite being a B2B company\u2014we have secured deals worth \u20ac35,000 and \u20ac86,000 (recent examples). According to client feedback, we are now regarded as an agency that knows how to deliver results.<\/p>\n\n\n\n
So, keep reading because you will learn insights we have gained from extensive testing across different industries. Everything I share is based on experience, knowledge, research, and hands-on work with various platforms.<\/p>\n\n\n\n