{"id":1677,"date":"2025-02-25T13:14:06","date_gmt":"2025-02-25T13:14:06","guid":{"rendered":"https:\/\/www.ristart.gr\/?post_type=projects&#038;p=1677"},"modified":"2025-08-25T13:04:45","modified_gmt":"2025-08-25T10:04:45","slug":"spermogene-movember-campaign","status":"publish","type":"projects","link":"https:\/\/www.ristart.gr\/de\/projects\/spermogene-movember-campaign\/","title":{"rendered":"Movember Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1677\" class=\"elementor elementor-1677\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3110f e-con-full e-flex e-con e-parent\" data-id=\"fa3110f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5799c2b elementor-widget elementor-widget-text-editor\" data-id=\"5799c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SPERMOGENE is a next-generation andrology laboratory that provides testing services for the investigation, diagnosis, and prevention of all issues related to the male reproductive system, utilizing the latest in modern technology.<\/p><p>\u00a0<\/p><p>Inspired by the month of November and the global Movember movement (Moustache + November), which raises awareness about men&#8217;s health, we decided to launch a digital campaign. The goal was to raise awareness and educate the public about male reproductive health and its equal role in cases of infertility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e1034 elementor-widget elementor-widget-image\" data-id=\"34e1034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1318\" height=\"733\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/phone-mockup-3-min.jpg\" class=\"attachment-full size-full wp-image-1729\" alt=\"\u0389\u03c4\u03b1\u03bd \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a0\u03bb\u03ad\u03bf\u03bd \u03cc\u03c7\u03b9! \u0391\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b3\u03bf\u03bd\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ae.\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/phone-mockup-3-min.jpg 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/phone-mockup-3-min-300x167.jpg 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/phone-mockup-3-min-1024x569.jpg 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/phone-mockup-3-min-768x427.jpg 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/phone-mockup-3-min-18x10.jpg 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a628b0 e-con-full e-grid e-con e-child\" data-id=\"5a628b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f47442 e-con-full e-flex e-con e-child\" data-id=\"6f47442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec7742 elementor-widget elementor-widget-heading\" data-id=\"7ec7742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d1e3ad e-con-full e-flex e-con e-child\" data-id=\"0d1e3ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9554f09 elementor-widget elementor-widget-heading\" data-id=\"9554f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bringing a Taboo into the Spotlight<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b476e elementor-widget elementor-widget-text-editor\" data-id=\"c3b476e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"403\" data-end=\"662\">According to recent studies, 50% of infertility cases are related to male reproductive health. However, discussions around infertility remain a taboo for a large part of the male population, as it is often associated with masculinity and sexual performance. Our main challenge was to capture the public\u2019s attention and highlight the importance of evaluating male reproductive health while also breaking down the taboos surrounding male infertility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7336e elementor-widget elementor-widget-image\" data-id=\"be7336e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"741\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/bannerrs-01-min-scaled-e1741268570580.jpg\" class=\"attachment-full size-full wp-image-1737\" alt=\"Spermogene - Male Fertility Movember Campaign Banners\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5140da2 e-con-full e-grid e-con e-child\" data-id=\"5140da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bfa559 e-con-full e-flex e-con e-child\" data-id=\"9bfa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae73da elementor-widget elementor-widget-heading\" data-id=\"1ae73da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4241b e-con-full e-flex e-con e-child\" data-id=\"5c4241b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315abee elementor-widget elementor-widget-heading\" data-id=\"315abee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenging the Stereotype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdee3e elementor-widget elementor-widget-text-editor\" data-id=\"9bdee3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"82e13884-2282-406c-a18d-b6950fac8bd8\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"878\" data-end=\"1046\">Since infertility was historically considered a \u201cwomen\u2019s issue,\u201d we created an awareness campaign with the central message: <strong data-start=\"1002\" data-end=\"1044\">&#8220;It WAS a women&#8217;s issue. Not anymore.&#8221;<\/strong><\/p><p data-start=\"878\" data-end=\"1046\">By showcasing men engaged in everyday activities like cleaning or ironing\u2014tasks that were traditionally and stereotypically linked only to women\u2014we aimed to challenge the stereotype around infertility. We reinforced this with the message: <strong data-start=\"1287\" data-end=\"1350\">&#8220;Just like fertility, infertility is equally a male issue.&#8221;<\/strong><\/p><p data-start=\"1048\" data-end=\"1352\">The parallel is clear: just as men now participate equally in these activities, infertility is no longer just a &#8220;women\u2019s issue.&#8221; Our campaign seeks to promote understanding and acceptance that infertility affects both genders, fostering better awareness and collaboration on the subject.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d1fdd elementor-widget elementor-widget-image\" data-id=\"68d1fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"988\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/Billboard-Mockup-min-scaled-e1741268812891.jpg\" class=\"attachment-full size-full wp-image-1738\" alt=\"Spermogene - Movember Campaign Subway Banners - It WAS a women&#039;s issue. Not anymore.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1b35f e-flex e-con-boxed e-con e-child\" data-id=\"1a1b35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691a7dd elementor-widget elementor-widget-image\" data-id=\"691a7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"741\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/03\/bannerrs-02-min-scaled-e1741269117275.jpg\" class=\"attachment-full size-full wp-image-1740\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1f703 elementor-widget elementor-widget-image\" data-id=\"9c1f703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"916\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/02\/Signboard-Mockup_min.gif\" class=\"attachment-full size-full wp-image-3199\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Male Fertility from Spermogene<\/p>","protected":false},"featured_media":1733,"template":"","project-categories":[11,10],"class_list":["post-1677","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-campaigns","project-categories-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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