{"id":3401,"date":"2025-09-02T23:10:24","date_gmt":"2025-09-02T20:10:24","guid":{"rendered":"https:\/\/www.ristart.gr\/?post_type=projects&p=3401"},"modified":"2025-11-13T13:32:10","modified_gmt":"2025-11-13T11:32:10","slug":"found-it","status":"publish","type":"projects","link":"https:\/\/www.ristart.gr\/de\/projects\/found-it\/","title":{"rendered":"Found It"},"content":{"rendered":"
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We were hired by an international company to create a complete brand identity\u2014including the name, tagline, and overall look and feel\u2014for a new retail store in downtown Thessaloniki. The store, which was completely unknown to consumers, had the potential to become a top destination for those looking for premium branded products at great prices.<\/p>

\u00a0<\/p>

We knew the name needed to do more than just describe the store. It had to be intriguing<\/strong>, instantly recognizable<\/strong>, and make people feel like they had made a special discovery<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategic Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We began with a simple core idea<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a world full of options, finding something truly valuable at a price that feels like a win, is a moment worth remembering. This insight led us to a name that doesn\u2019t just describe an action. It celebrates a moment. It\u2019s not about searching. It\u2019s about that satisfying, joyful moment of discovery.<\/p>

\u00a0<\/p>

Hence: FOUND IT. <\/strong><\/p>

\u00a0<\/p>

A name with emotional energy.<\/p>

A name that sounds like a win<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cA brand is only effective if people understand it. That's why we make sure everything we create is clear and easy to grasp.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The naming rationale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FOUND IT. is more than just a brand name.\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s a statement. A reward.\u00a0<\/p>

\u00a0<\/p>

A short and powerful expression that captures both the action and the emotion behind the customer\u2019s journey.<\/p>

\u00a0<\/p>

  • Phonetically, it\u2019s smooth and instantly recognizable.<\/li>
  • Emotionally, it communicates satisfaction, success, and closure.<\/li>
  • Marketing-wise, it\u2019s flexible and catchy.<\/li>
  • Visually, it allows for a strong typographic play that adds to brand recall.<\/li><\/ul>

    \u00a0<\/p>

    It works across media, from billboards and shop fronts to social media and audio advertising, giving us creative versatility and recognizability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    The Tagline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    To support the brand name and define its positioning in the retail market, we created a clear and effective tagline:<\/p>

    \u00a0<\/p>

    \u201cBig brands. Small prices.\u201d<\/strong><\/p>

    \u00a0<\/p>

    This phrase is simple, direct, and easy to remember. It clearly communicates the brand\u2019s promise and the value it offers to customers. There\u2019s no confusing jargon or empty promises\u2014just a straightforward statement of what customers can expect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Brand Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    From insight to retail impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The visual identity for FOUND IT\u00a0was designed to reflect its value proposition: premium fashion brands at surprisingly low prices. The system is modern, sharp, and confident, striking a balance between being approachable and trustworthy.<\/p>

    \u00a0<\/p>

    The bold logo is paired with a minimal, neutral color palette and clean typography, ensuring that the products themselves are the main focus. Every detail, from shopping bags to price tags and signs, reinforces the tagline and creates a consistent brand experience both in-store and online.<\/p>

    \u00a0<\/p>

    This isn\u2019t just about a transaction; it\u2019s about the experience. We created a system with subtle creative touches that turn everyday shopping into a curated discovery, making each \u201cI found it\u201d moment feel personal and rewarding for the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Naming, Tagline, Brand identity<\/p>","protected":false},"featured_media":3609,"template":"","project-categories":[9],"class_list":["post-3401","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-brand-development"],"yoast_head":"\nFound It - RISTART<\/title>\n<meta name=\"description\" content=\"Creating the name "FOUND IT" and its brand identity, we used strategic insights to position this new retail store in a competitive market.\" \/>\n<meta name=\"robots\" content=\"noindex,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ristart.gr\/de\/projects\/found-it\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Found It - RISTART\" \/>\n<meta property=\"og:description\" content=\"Creating the name "FOUND IT" and its brand identity, we used strategic insights to position this new retail store in a competitive market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ristart.gr\/de\/projects\/found-it\/\" \/>\n<meta property=\"og:site_name\" content=\"RISTART\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ristart.gr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T11:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/09\/FoundIt-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1318\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/\",\"name\":\"Found It - RISTART\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FoundIt-12.jpg\",\"datePublished\":\"2025-09-02T20:10:24+00:00\",\"dateModified\":\"2025-11-13T11:32:10+00:00\",\"description\":\"Creating the name \\\"FOUND IT\\\" and its brand identity, we used strategic insights to position this new retail store in a competitive market.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FoundIt-12.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FoundIt-12.jpg\",\"width\":1318,\"height\":733,\"caption\":\"Found It\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/found-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ristart.gr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Found It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/#website\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/\",\"name\":\"RISTART\",\"description\":\"We help ambitious brands adapt & grow. 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