{"id":3710,"date":"2025-10-22T13:12:41","date_gmt":"2025-10-22T10:12:41","guid":{"rendered":"https:\/\/www.ristart.gr\/?post_type=projects&#038;p=3710"},"modified":"2025-11-13T13:31:20","modified_gmt":"2025-11-13T11:31:20","slug":"estetica-by-amila","status":"publish","type":"projects","link":"https:\/\/www.ristart.gr\/de\/projects\/estetica-by-amila\/","title":{"rendered":"Estetica by Amila"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3710\" class=\"elementor elementor-3710\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1137a97 e-flex e-con-boxed e-con e-parent\" data-id=\"1137a97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa3110f e-con-full e-flex e-con e-parent\" data-id=\"fa3110f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be7336e elementor-widget elementor-widget-image\" data-id=\"be7336e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1.png\" class=\"attachment-full size-full wp-image-3737\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c8636 elementor-widget elementor-widget-heading\" data-id=\"50c8636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The New Collection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5799c2b elementor-widget elementor-widget-text-editor\" data-id=\"5799c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ESTETICA line by AMILA is a premium collection of fitness equipment inspired by the worlds of fashion and design. Its exceptional texture blends naturally with the hand, becoming an extension of the body. These are not just tools but beautifully crafted objects designed for those who love movement and style.<\/p><p>\u00a0<\/p><p>The collection connects exercise with an elevated aesthetic experience. Each piece conveys quiet elegance and a strong design identity, creating a setting where movement and design coexist seamlessly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546c7f8 elementor-widget elementor-widget-video\" data-id=\"546c7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/TEAt9d4U4iY?si=d1TRuTCInp-HwpSk&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42063f7 elementor-widget elementor-widget-image\" data-id=\"42063f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"595\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-1.png\" class=\"attachment-full size-full wp-image-3767\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-1.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-1-300x135.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-1-1024x462.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-1-768x347.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-1-18x8.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a628b0 e-con-full e-grid e-con e-child\" data-id=\"5a628b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f47442 e-con-full e-flex e-con e-child\" data-id=\"6f47442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec7742 elementor-widget elementor-widget-heading\" data-id=\"7ec7742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d1e3ad e-con-full e-flex e-con e-child\" data-id=\"0d1e3ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9554f09 elementor-widget elementor-widget-heading\" data-id=\"9554f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Turning a functional product into a fashion statement.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b476e elementor-widget elementor-widget-text-editor\" data-id=\"c3b476e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AMILA, the leading Greek fitness equipment company, entrusted us, as their long-term strategic partner, with designing the communication for the launch of the new ESTETICA line.<\/p><p>\u00a0<\/p><p>The goal was to shape a new perception of fitness equipment, moving it closer to the worlds of fashion and design and away from the logic of purely functional products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45aa139 elementor-widget elementor-widget-image\" data-id=\"45aa139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"1372\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-17.png\" class=\"attachment-full size-full wp-image-3739\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-17.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-17-288x300.png 288w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-17-984x1024.png 984w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-17-768x799.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-17-12x12.png 12w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a699c2 elementor-widget elementor-widget-heading\" data-id=\"9a699c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"We didn\u2019t treat this as fitness equipment. <br>We approached it the way a fashion brand presents an iconic piece.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5140da2 e-con-full e-grid e-con e-child\" data-id=\"5140da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bfa559 e-con-full e-flex e-con e-child\" data-id=\"9bfa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae73da elementor-widget elementor-widget-heading\" data-id=\"1ae73da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight \/ Strategic Foundation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4241b e-con-full e-flex e-con e-child\" data-id=\"5c4241b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315abee elementor-widget elementor-widget-heading\" data-id=\"315abee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seeing the opportunity before it even existed.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdee3e elementor-widget elementor-widget-text-editor\" data-id=\"9bdee3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before the ESTETICA line entered production, AMILA shared the prototypes with us and asked for our strategic assessment of whether it could be successfully launched in the Greek market.<\/p><p>We conducted an in-depth market study, identified a clear gap for aesthetically differentiated products, and gave the green light for the launch. Our research into the fitness equipment market revealed a dominant communication pattern focused on functional features such as weight, durability, materials, and performance. We uncovered a clear opportunity: no brand was using design as a strategic branding tool.<\/p><p>ESTETICA\u2019s strong design identity allowed us to approach this launch as fashion communication rather than a standard product presentation. Our strategy shifted the narrative from how it works to how it makes you feel and what it expresses.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977eef4 elementor-widget elementor-widget-image\" data-id=\"977eef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1372\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-18.png\" class=\"attachment-full size-full wp-image-3741\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-18.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-18-288x300.png 288w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-18-984x1024.png 984w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-18-768x799.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-18-12x12.png 12w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c56a elementor-widget elementor-widget-image\" data-id=\"446c56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1372\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-2.png\" class=\"attachment-full size-full wp-image-3742\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-2.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-2-288x300.png 288w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-2-984x1024.png 984w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-2-768x799.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-2-12x12.png 12w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2ee26 elementor-widget elementor-widget-image\" data-id=\"cc2ee26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1372\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy.png\" class=\"attachment-full size-full wp-image-3743\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-288x300.png 288w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-984x1024.png 984w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-768x799.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-12-copy-12x12.png 12w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c6e9c elementor-widget elementor-widget-video\" data-id=\"51c6e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/vid_1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552e2df elementor-widget elementor-widget-video\" data-id=\"552e2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/vid_2.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a84c9 elementor-widget elementor-widget-video\" data-id=\"07a84c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/vid_3.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952349b e-con-full e-grid e-con e-child\" data-id=\"952349b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0de1819 e-con-full e-flex e-con e-child\" data-id=\"0de1819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1442c0 elementor-widget elementor-widget-image\" data-id=\"d1442c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-15.png\" class=\"attachment-large size-large wp-image-3747\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-15.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-15-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-15-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e3dda elementor-widget elementor-widget-image\" data-id=\"d2e3dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy.png\" class=\"attachment-large size-large wp-image-3748\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a53b72 e-con-full e-grid e-con e-child\" data-id=\"4a53b72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71c3036 e-con-full e-flex e-con e-child\" data-id=\"71c3036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a3c8 elementor-widget elementor-widget-image\" data-id=\"7f2a3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-16.png\" class=\"attachment-large size-large wp-image-3749\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-16.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-16-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-16-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c9793 elementor-widget elementor-widget-image\" data-id=\"94c9793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14.png\" class=\"attachment-large size-large wp-image-3750\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd813e elementor-widget elementor-widget-video\" data-id=\"abd813e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/story-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5042efe elementor-widget elementor-widget-video\" data-id=\"5042efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/newsletter-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f83aed6 e-con-full e-grid e-con e-child\" data-id=\"f83aed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a267f49 e-con-full e-flex e-con e-child\" data-id=\"a267f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d090ee elementor-widget elementor-widget-heading\" data-id=\"2d090ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26fcc15 e-con-full e-flex e-con e-child\" data-id=\"26fcc15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a271475 elementor-widget elementor-widget-heading\" data-id=\"a271475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building desire through storytelling and design.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc55069 elementor-widget elementor-widget-text-editor\" data-id=\"cc55069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the very beginning, we knew that success would depend on the context in which the collection would be placed. Our ambition was to create a new category within the market.<\/p><p>\u00a0<\/p><p>We approached ESTETICA the way a fashion brand would approach an iconic product. We stripped away technical noise and allowed the design to speak first. Our strategy was built on the belief that desire isn\u2019t driven by information but by emotion, the moment you see something and think, \u201cthis belongs in my world.\u201d<\/p><p>\u00a0<\/p><p>The positioning of the line is captured in the tagline: <strong>Design driven fitness equipment. Limited by intention.<\/strong><\/p><p>\u00a0<\/p><p>We built a fully orchestrated narrative where the product exists as a fashion statement: clean lines, quiet confidence, minimal environments. Instead of persuading, we created attraction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1b35f e-con-full e-flex e-con e-child\" data-id=\"1a1b35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af25b1d elementor-widget elementor-widget-heading\" data-id=\"af25b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When design has a strong identity, it doesn\u2019t need explanation. It simply needs the right world to live in.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0935477 elementor-widget elementor-widget-image\" data-id=\"0935477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1372\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-19.png\" class=\"attachment-full size-full wp-image-3752\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-19.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-19-288x300.png 288w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-19-984x1024.png 984w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-19-768x799.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-19-12x12.png 12w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5125e3c elementor-widget elementor-widget-heading\" data-id=\"5125e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Execution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda8ce6 elementor-widget elementor-widget-heading\" data-id=\"fda8ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fashion performance instead of product demonstration.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d517af4 elementor-widget elementor-widget-text-editor\" data-id=\"d517af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">We brought the creative concept to life through a production that felt more like a fashion performance than a conventional fitness shoot. We created a set where the product became the protagonist of a silent aesthetic narrative.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p data-pm-slice=\"1 1 []\">The set was a clean white infinity studio. We selected fashion-forward models with sharp lines and strong photographic presence. Their movements were designed to create images rather than showcase exercises. They walked, posed, and moved with the precision and calm of a catwalk. Each pose became a freeze frame, a photograph within the film.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p data-pm-slice=\"1 1 []\">The direction followed a \u201cpose &amp; pause\u201d rhythm, revealing the product with the same ease and refinement of a fashion editorial. The camera followed their movements subtly, focusing on details, textures, curves, and shapes. Every frame had style and coherence.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p data-pm-slice=\"1 1 []\">The result was a video and a series of photographs that looked and felt like a fashion campaign: a narrative of desire and aesthetic clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26bee4c e-flex e-con-boxed e-con e-parent\" data-id=\"26bee4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce3d6e2 e-flex e-con-boxed e-con e-parent\" data-id=\"ce3d6e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A bold campaign that transformed a fitness product into an object of desire.<\/p>","protected":false},"featured_media":3766,"template":"","project-categories":[11],"class_list":["post-3710","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estetica by Amila - RISTART<\/title>\n<meta name=\"robots\" content=\"noindex,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ristart.gr\/de\/projects\/estetica-by-amila\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estetica by Amila - RISTART\" \/>\n<meta property=\"og:description\" content=\"A bold campaign that transformed a fitness product into an object of desire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ristart.gr\/de\/projects\/estetica-by-amila\/\" \/>\n<meta property=\"og:site_name\" content=\"RISTART\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ristart.gr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T11:31:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/THUMBNAIL2-FIN-1024x682.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/\",\"name\":\"Estetica by Amila - RISTART\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/THUMBNAIL2-FIN.gif\",\"datePublished\":\"2025-10-22T10:12:41+00:00\",\"dateModified\":\"2025-11-13T11:31:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/THUMBNAIL2-FIN.gif\",\"contentUrl\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/THUMBNAIL2-FIN.gif\",\"width\":1318,\"height\":878},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/estetica-by-amila\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ristart.gr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estetica by Amila\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/#website\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/\",\"name\":\"RISTART\",\"description\":\"We help ambitious brands adapt &amp; grow. 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