{"id":3805,"date":"2025-11-04T15:21:35","date_gmt":"2025-11-04T13:21:35","guid":{"rendered":"https:\/\/www.ristart.gr\/?post_type=projects&#038;p=3805"},"modified":"2025-11-13T13:31:15","modified_gmt":"2025-11-13T11:31:15","slug":"vision-by-amila","status":"publish","type":"projects","link":"https:\/\/www.ristart.gr\/de\/projects\/vision-by-amila\/","title":{"rendered":"Vision Sportswear Collection"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3805\" class=\"elementor elementor-3805\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1137a97 e-flex e-con-boxed e-con e-parent\" data-id=\"1137a97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa3110f e-con-full e-flex e-con e-parent\" data-id=\"fa3110f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be7336e elementor-widget elementor-widget-image\" data-id=\"be7336e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1.png\" class=\"attachment-full size-full wp-image-3808\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/1-1-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c8636 elementor-widget elementor-widget-heading\" data-id=\"50c8636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AMILA launches a new apparel line.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5799c2b elementor-widget elementor-widget-text-editor\" data-id=\"5799c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">AMILA is the leading Greek fitness equipment company and, for the first time in its history, it designed and launched a complete apparel line: <strong>VISION Sportswear Collection<\/strong>.<\/p><p>\u00a0<\/p><p class=\"p1\">AMILA doesn\u2019t create fashion, it creates equipment. Everything the brand develops is the result of co-creation with trainers and fitness professionals. This is the brand\u2019s DNA. Its products are not accessories; they are tools. And its apparel is no exception. Functional garments, for men and women, built to endure, to breathe, and to follow the body through every movement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546c7f8 elementor-widget elementor-widget-video\" data-id=\"546c7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/s6P6AlnEtPQ&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1b35f e-con-full e-flex e-con e-child\" data-id=\"1a1b35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af25b1d elementor-widget elementor-widget-heading\" data-id=\"af25b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A functional apparel launch built around \"The Underdogs\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42063f7 elementor-widget elementor-widget-image\" data-id=\"42063f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"595\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-2.png\" class=\"attachment-full size-full wp-image-3809\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-2.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-2-300x135.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-2-1024x462.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-2-768x347.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-2-2-18x8.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a628b0 e-con-full e-grid e-con e-child\" data-id=\"5a628b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f47442 e-con-full e-flex e-con e-child\" data-id=\"6f47442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec7742 elementor-widget elementor-widget-heading\" data-id=\"7ec7742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d1e3ad e-con-full e-flex e-con e-child\" data-id=\"0d1e3ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9554f09 elementor-widget elementor-widget-heading\" data-id=\"9554f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In a market full of giants, imitation is a trap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b476e elementor-widget elementor-widget-text-editor\" data-id=\"c3b476e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The sportswear category is dominated by global powerhouses such as Nike, Adidas and Under Armour, along with established local brands that already hold strong positions in the Greek market.<\/p><p>\u00a0<\/p><p>AMILA did not want to imitate. It has its own character and it wanted to show exactly that. Our goal was to communicate that the new VISION apparel line was not created to impress, but to perform to support those who strive to improve every single day. The launch of AMILA VISION was not just a promotional action. It was a positioning statement that said: <strong>\u201cWe don\u2019t play that game.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977eef4 elementor-widget elementor-widget-image\" data-id=\"977eef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"787\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/THUMBNAIL-1.gif\" class=\"attachment-full size-full wp-image-3811\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f1efa elementor-widget elementor-widget-heading\" data-id=\"00f1efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a category dominated by global giants such as Nike, Adidas and Under Armour, differentiation is not optional. It\u2019s the only way to matter. AMILA didn\u2019t want to imitate. It wanted to make a point.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1453600 elementor-widget elementor-widget-video\" data-id=\"1453600\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/vid-3-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5140da2 e-con-full e-grid e-con e-child\" data-id=\"5140da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bfa559 e-con-full e-flex e-con e-child\" data-id=\"9bfa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae73da elementor-widget elementor-widget-heading\" data-id=\"1ae73da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4241b e-con-full e-flex e-con e-child\" data-id=\"5c4241b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315abee elementor-widget elementor-widget-heading\" data-id=\"315abee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Underdogs \u2014 The power of silence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdee3e elementor-widget elementor-widget-text-editor\" data-id=\"9bdee3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We built the entire concept around \u201cThe Underdogs\u201d, the ones who don\u2019t shout. The quiet ones. The people who keep working, who persist not to stand out, but simply to keep going. The underdog doesn\u2019t wait for approval, and doesn\u2019t seek attention.<\/p><p>Inspired by the underdog\u2019s personality, we shaped the whole campaign with an urban, underground, industrial aesthetic, rawness, real bodies, sweat, breath.<\/p><p>We rejected anything flashy or hype. We said no to music, no to effects, no to voice-over. The intensity should not come from sound but from the truth of the body. That was the narrative. That was the statement.<\/p><p>The campaign was executed through a central hero spot, promotional social media banners, newsletters, and a dedicated photoshoot for static assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c6e9c elementor-widget elementor-widget-video\" data-id=\"51c6e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/mobile-2.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952349b e-con-full e-grid e-con e-child\" data-id=\"952349b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0de1819 e-con-full e-flex e-con e-child\" data-id=\"0de1819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1442c0 elementor-widget elementor-widget-image\" data-id=\"d1442c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-2.png\" class=\"attachment-large size-large wp-image-3816\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-2.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-2-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-2-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e3dda elementor-widget elementor-widget-image\" data-id=\"d2e3dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-1.png\" class=\"attachment-large size-large wp-image-3817\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-1.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-1-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-11-copy-1-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a53b72 e-con-full e-grid e-con e-child\" data-id=\"4a53b72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71c3036 e-con-full e-flex e-con e-child\" data-id=\"71c3036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a3c8 elementor-widget elementor-widget-image\" data-id=\"7f2a3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14-1.png\" class=\"attachment-large size-large wp-image-3818\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14-1.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14-1-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-14-1-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8476c0 elementor-widget elementor-widget-image\" data-id=\"f8476c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/VIDEO_2.gif\" class=\"attachment-large size-large wp-image-3822\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c56a elementor-widget elementor-widget-image\" data-id=\"446c56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-20.png\" class=\"attachment-full size-full wp-image-3812\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-20.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/10\/Artboard-20-300x200.png 300w, 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This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision Sportswear Collection - RISTART<\/title>\n<meta name=\"robots\" content=\"noindex,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ristart.gr\/de\/projects\/vision-by-amila\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision Sportswear Collection - RISTART\" \/>\n<meta property=\"og:description\" content=\"How we differentiated a brand through an apparel launch campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ristart.gr\/de\/projects\/vision-by-amila\/\" \/>\n<meta property=\"og:site_name\" content=\"RISTART\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ristart.gr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T11:31:15+00:00\" \/>\n<meta property=\"og:image\" 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