Passas Winery - RISTART

In the small village of Stavrochori, at the foot of the Rhodope mountains, the Passas family cultivates their vineyards with devotion and detail. What started as a personal dream is now a winery with growing international presence producing exceptional wines under the name “Mavra Nera”.

Their philosophy: Stay close to the land. Work as a family. Aim for excellence.

Η Πρόκληση

A small winery with a big story to tell

How do you make a small family winery stand out in one of the world’s most competitive industries?

With hundreds of labels fighting for attention in wine lists and shelves, Passas Winery needed a brand that would be distinct, memorable, and export-ready without losing its authenticity.

Το Ζητούμενο

Building a brand with roots

We began with a simple but powerful insight: not all stories are told in loud voices. Some are told through quiet care, patience, and roots.

What we found was a rare combination of ingredients:

A small, family-run winery where every member is involved, hands-on, not as a romantic cliché, but as a real, everyday reality.
A specific terroir, the slopes north of the Nestos valley, at the edge of the Rhodope mountains where the climate, altitude and soil give birth to expressive, well-balanced wines.
A name: “Mavra Nera”, with the potential to become a distinctive asset in itself.
A young winemaker, Giorgos, who made a conscious decision to stay, study, and grow the business not for commercial reasons, but to continue something meaningful.

From strategy to expression

Bringing the brand to life through digital, print, and visual storytelling

To bring the story to life and make it resonate across both B2B and B2C audiences, we developed a set of communication tools that balance craft and clarity.
From digital content to printed material, every asset was designed to speak directly to the needs of each audience from wine buyers and distributors to end consumers discovering the brand for the first time.

Storytelling video: A cinematic short designed to evoke emotion and convey authenticity capturing the spirit of the land, the passion of the family, and the philosophy behind the wine. Built to connect with audiences on a human level and introduce the brand with depth.

Photography & short-form video content: Curated visuals and dynamic reels showcasing the people, the process, and the place. Designed for use across digital platforms, this content builds brand familiarity and reinforces identity through authentic storytelling.

B2B presentation booklet: A printed brand presentation tailored for trade fairs, distributors, and export partners. Crafted to communicate the winery’s values, story, and product lineup in a compelling, professional, and export-ready format.

Social & digital assets: Strategic content developed for awareness and reach both locally and internationally. Designed to elevate the winery’s presence across platforms, support B2C storytelling, and strengthen the brand’s positioning in key markets.