{"id":1320,"date":"2025-02-26T17:55:41","date_gmt":"2025-02-26T17:55:41","guid":{"rendered":"https:\/\/www.ristart.gr\/?p=1320"},"modified":"2025-11-13T20:02:27","modified_gmt":"2025-11-13T18:02:27","slug":"auto-einai-to-mellon-tou-marketer","status":"publish","type":"post","link":"https:\/\/www.ristart.gr\/el\/blog\/2025\/02\/26\/marketer-of-the-future\/","title":{"rendered":"The future of marketers. Are you ready for what\u2019s next?"},"content":{"rendered":"<\/p>\n\n\n\n<p><strong>\u03a4\u03bf marketing \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u2019 \u03cc\u03c3\u03bf \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03ad\u03be\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u038c\u03c3\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5\u03c2, \u03b8\u03b1 \u03b4\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u0391\u03c2 \u03bc\u03b9\u03bb\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf marketing \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b9\u03c2 \u03c9\u03c1\u03b1\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1\u03c4\u03af; \u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03bf \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 business.\u00a0<\/strong><\/p>\n\n\n\n<p>\u03a0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03ac\u03ba\u03bf\u03c5\u03c3\u03b1 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae marketing \u03ba\u03b1\u03b9 consultant Mark Ritson \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u201c<a data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=0WJtoW71DPA\" href=\"https:\/\/www.youtube.com\/watch?v=0WJtoW71DPA\">Growth and the Peril in Purpose<\/a>\u201d \u03bd\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03c5\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f\u03c5\u03c0\u03c2. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af (\u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03bb\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba) \u03c0\u03bf\u03c5 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 marketers \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf bubble \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af.<\/p>\n\n\n\n<p>\u0394\u03b5\u03bd \u03bc\u03b5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03c9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 marketers \u03c0\u03bf\u03c5 \u03ad\u03c7\u03c9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af, 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\u03c4\u03bf\u03c5\u03c2. \u0395\u03af\u03bc\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bd \u03c3\u03b5 annual meetings, reports, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03bf\u03cd\u03c9 \u03c4\u03bf management \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 challenge \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b1\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. &#8220;\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2;\u201d, \u201c\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7;\u201d, &#8220;\u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf;\u201d, &#8220;\u03a4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03bf marketing \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 hype;\u201d<\/p>\n\n\n\n<p>\u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03cd\u03c4\u03b5 \u03bc\u03b1\u03b3\u03b9\u03ba\u03cc \u03c6\u03af\u03bb\u03c4\u03c1\u03bf \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b8\u03b1\u03cd\u03bc\u03b1\u03c4\u03b1 \u03bf\u03cd\u03c4\u03b5 \u03cc\u03bc\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc 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\u03b5\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03b7. \u039f\u03c7\u03b9. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf P \u03c4\u03bf\u03c5 marketing mix. \u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 product, price \u03ba\u03b1\u03b9 place \u03c0\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b1 &#8220;me too&#8221; \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b8\u03b1 \u03c0\u03c9\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5 \u03ae \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac (\u03c3\u03c7\u03b5\u03b9\u03b4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03c2 brand building \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2) \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 (physical availability) \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03c4\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c4\u03bf\u03c5. <\/p>\n\n\n\n<p>\u039c\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 <a href=\"https:\/\/wfanet.org\/knowledge\/marketer-of-the-future\/marketer-of-the-future\" data-type=\"link\" data-id=\"https:\/\/wfanet.org\/knowledge\/marketer-of-the-future\/marketer-of-the-future\">WFA &amp; 2CV<\/a> (Marketer of the Future) \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03bd\u03ce \u03c4\u03bf 92% \u03c4\u03c9\u03bd marketers \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 54% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5, \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7.<\/p>\n\n\n\n<p>\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 marketer \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 skills \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03cd\u03c1\u03b9\u03bf \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 &#8220;\u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u039f\u03b9 3 \u03c4\u03cd\u03c0\u03bf\u03b9 marketers \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03ae\u03c3\u03bf\u03c5\u03bd<\/h2>\n\n\n\n<p><strong>Strategic Marketers<\/strong>: \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03b2\u03b1\u03b8\u03b9\u03ac \u03c4\u03bf business growth \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand. \u0394\u03b5\u03bd \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b5\u03c1\u03b9\u03b4\u03af\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd customer journeys \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2.<\/p>\n\n\n\n<p>\u039f\u03b9 Strategic Marketers \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc, \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 distinctive assets \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0394\u03b5\u03bd \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1 performance KPIs \u03b1\u03bb\u03bb\u03ac \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd brand equity, \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf awareness \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03c5\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.<\/p>\n\n\n\n<p><strong>Creative Marketers<\/strong>: \u039f\u03b9 Creative Marketers \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 storytelling \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u0394\u03b5\u03bd \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 brand \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc.<\/p>\n\n\n\n<p>\u039f\u03b9 Creative Marketers \u03b4\u03b5\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 trends, \u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd. \u039e\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bd\u03ad\u03b1 formats, \u03b1\u03c0\u03cc short-form videos \u03ba\u03b1\u03b9 interactive \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03ad\u03c7\u03c1\u03b9 long form content \u03ba\u03b1\u03b9 AI-generated storytelling. \u039f\u03b9 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03b9 Creative Marketers \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03bf\u03cd\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<p><strong>Data-Driven Marketers<\/strong>: \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf marketing \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 Google Analytics, CRM data, social listening platforms \u03ba\u03b1\u03b9 AI-driven insights \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<p>\u039f\u03b9 Data-Driven Marketers \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd customer insights, AI \u03ba\u03b1\u03b9 machine learning, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac messaging, visual elements, CTA placements \u03ba\u03b1\u03b9 user experiences \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03bf conversion rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u039f\u03b9 \u0394\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 marketer \u03c4\u03bf\u03c5 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2<\/h2>\n\n\n\n<p>\u039f marketer \u03c4\u03bf\u03c5 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ad\u03c2 \u03b1\u03c0\u03cc business owners \u03ba\u03b1\u03b9 BU managers \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03b8\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03b4\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03cc\u03c3\u03bf \u03bf \u03af\u03b4\u03b9\u03bf\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03c5 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u2019 \u03cc\u03bb\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf marketer \u03c4\u03bf\u03c5 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03ac\u03bd\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf current state, brand analysis, smart objectives, customer journey, marketing mix, STP, marketing tactics, budgeting, timetable, performance \u03ba\u03b1\u03b9 reporting.&nbsp;<\/p>\n\n\n\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 WFA \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 85% \u03c4\u03c9\u03bd marketers \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b5\u03bd\u03ce \u03c4\u03bf 87% \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd digital platforms \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf marketing \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd &#8220;\u03c4\u03ad\u03c7\u03bd\u03b7&#8221; \u03c3\u03c4\u03b7\u03bd &#8220;\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7&#8221; \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd data, technology \u03ba\u03b1\u03b9 creativity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/h2>\n\n\n\n<p><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7<\/strong> \u2013 \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03af\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p><strong>\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7<\/strong> \u2013 \u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd AI, \u03c4\u03c9\u03bd data-driven \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd marketing \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<p><strong>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong> \u2013 \u039f\u03b9 marketers \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03ac \u03c5\u03c0\u03bf\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd. \u039f\u03b9 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03be\u03ac\u03b3\u03bf\u03c5\u03bd insights \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2.<\/p>\n\n\n\n<p><strong>Storytelling &amp; Content Creation<\/strong> \u2013 \u03a4\u03bf marketing \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7. \u0397 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03bf brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p><strong>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7<\/strong> \u2013 \u03a4\u03bf marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf business strategy. \u039f\u03b9 marketers \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03ad\u03c6\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1, \u03c0\u03ce\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ad\u03c3\u03bf\u03b4\u03bf \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c4\u03bf marketing \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<p><strong>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u2013 \u03a4\u03bf marketing \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1. \u039f\u03b9 marketers \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9, \u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c0\u03af\u03c3\u03c9. \u0397 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03bf marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 hype, \u03b5\u03af\u03bd\u03b1\u03b9 help<\/h2>\n\n\n\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03ac\u03c0\u03bf\u03c8\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf marketing \u03b5\u03af\u03bd\u03b1\u03b9 hype \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 &#8220;\u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03cc\u03bd\u03b5\u03b9\u03c1\u03bf\u201d.&nbsp; \u038c\u03c7\u03b9 \u03c0\u03b9\u03b1. \u039f Jay Baer \u03c4\u03bf \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b5\u03be\u03bf\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 <a href=\"https:\/\/www.amazon.com\/Youtility-Smart-Marketing-about-Help\/dp\/1591846668\" data-type=\"link\" data-id=\"https:\/\/www.amazon.com\/Youtility-Smart-Marketing-about-Help\/dp\/1591846668\">Youtility: Why Smart Marketing Is about Help Not Hype<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03b5\u03bd\u03cc\u03c2 brand, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b7 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd \u03b4\u03b9\u03ba\u03ae \u03bc\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c9\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2, \u03c4\u03bf marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03c9 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ad\u03bd\u03b1 brand, \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03c9, \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03bc\u03bf\u03c5. \u038a\u03c3\u03c9\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03bf\u03c7\u03ae \u03c5\u03c0\u03b5\u03c1\u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03bf\u03cd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. <\/p>\n\n\n\n<p>\u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03b1\u03ba\u03ac \u03bc\u03b5 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2. \u039f\u03b9 marketers \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.\u00a0<\/p>\n\n\n\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c4\u03bf 71% \u03c4\u03c9\u03bd C-suite marketers \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c1\u03cc\u03bb\u03bf\u03c5 \u03c4\u03bf\u03c5 marketing \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7. \u0395\u03b3\u03ce \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c9 \u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ac \u03c4\u03c9\u03bd marketers \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 marketing.&nbsp;<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 marketers \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03bf\u03c5 business, \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c4\u03bf marketing \u03bc\u03b5 \u03c4\u03b1 revenue streams \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ac metrics.<\/p>\n\n\n\n<p>\u03a4\u03bf marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 brand \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1. \u039a\u03b1\u03b9 \u03bf\u03b9 marketers \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03af \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":4007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The future of marketers. Are you ready for what\u2019s next?<\/title>\n<meta name=\"description\" content=\"Explore how the future of marketers is shaping up &amp; what skills distinguish tomorrow\u2019s professionals from those who merely &quot;run campaigns&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ristart.gr\/el\/blog\/2025\/02\/26\/auto-einai-to-mellon-tou-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of marketers. 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