{"id":1650,"date":"2025-10-28T05:50:00","date_gmt":"2025-10-28T03:50:00","guid":{"rendered":"https:\/\/www.ristart.gr\/?p=1650"},"modified":"2025-12-19T12:17:03","modified_gmt":"2025-12-19T10:17:03","slug":"perception-vs-reality-a-brand-inside-the-customers-mind","status":"publish","type":"post","link":"https:\/\/www.ristart.gr\/el\/blog\/2025\/10\/28\/perception-vs-reality-a-brand-inside-the-customers-mind\/","title":{"rendered":"Perception vs Reality: \u0388\u03bd\u03b1 brand \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7"},"content":{"rendered":"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketers, \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u03a0\u03bf\u03c5\u03bb\u03ac\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0391\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c6\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03bf\u03c5\u03bb\u03b5\u03cd\u03c9\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 marketers \u03ba\u03b1\u03b9 brand leaders \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03cc\u03c4\u03b9 \u03c3\u03c4\u03bf marketing (\u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf) \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 brand \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03bf \u03c4\u03b5\u03bb\u03b5\u03af\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ba\u03b5\u03bd\u03cc \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 perception \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd brands \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf brand perception;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf brand perception \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7, \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c1\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 brand. \u0394\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b1\u03b6\u03af \u03c4\u03bf\u03c5, \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b9 \u03c4\u03bf word of mouth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf branding, \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9, \u03c4\u03bf brand perception \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf brand. \u0395\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b3\u03bd\u03ce\u03bc\u03b5\u03c2 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd, \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c6\u03b7\u03b3\u03ae\u03bc\u03b1\u03c4\u03b1. \u039f\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03bf\u03b9\u03ba\u03b5\u03af \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03bf perception \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03bf brand \u03c3\u03bf\u03c5\u2026 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039e\u03ad\u03c1\u03c9, \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03be\u03bf. \u0391\u03bb\u03bb\u03ac \u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03c4\u03bf brand \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03b9\u03b1\u03c3\u03c4\u03cc. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b1. \u039c\u03b9\u03b1 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1. \u0388\u03bd\u03b1 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03b9\u03b1\u03ba\u03cc \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03cd\u03b1\u03c3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd. \u0395\u03ba\u03b5\u03af, \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03bc\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b9\u03c1\u03cc, \u03ba\u03b1\u03c4\u03bf\u03b9\u03ba\u03b5\u03af \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03ba\u03ac\u03b8\u03b5 brand.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 marketers, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1, \u03b4\u03b5\u03bd \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03b7 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03af\u03b1. \u039c\u03b5 \u03c4\u03bf \u03c5\u03c0\u03bf\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03bf. \u039c\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd. \u0394\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03bc\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac. \u0394\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03c4\u03b9\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2. \u0394\u03b5\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bc\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bc\u03b5 \u03bd\u03cc\u03b7\u03bc\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1\u03c4\u03af \u03b1\u03bd \u03c4\u03bf \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03ad\u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b3\u03ac\u03b6\u03b5\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 1.600 \u03b5\u03c5\u03c1\u03ce. \u039a\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2, \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u201c\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u201d. \u038c\u03c7\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03af\u03b6\u03b5\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1: status, \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, design, \u03ba\u03b1\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b1\u03bd\u03c9\u03c4\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03be\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b1\u03b3\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 marketing. \u03a4\u03b1 brands \u03b4\u03b5\u03bd \u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c1\u03ac\u03c6\u03b9\u03b1 \u03ae \u03c3\u03c4\u03b1 pixels, \u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03bc\u03c5\u03b1\u03bb\u03ac \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd. \u039a\u03b1\u03b9 \u03cc\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf \u03b5\u03ba\u03b5\u03af \u03bc\u03ad\u03c3\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Functional vs. Emotional benefits: \u03a0\u03bf\u03cd \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c1\u03ba\u03b5\u03c4\u03ac brands \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2. \u039c\u03b9\u03bb\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03b9. \u038c\u03bc\u03c9\u03c2, \u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae. \u03a0\u03b1\u03af\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03b4\u03b9\u03b1\u03c6\u03c9\u03bd\u03b5\u03af\u03c2, \u03c7\u03b1\u03af\u03c1\u03bf\u03bc\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03c0\u03af\u03b6\u03c9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 walk your talk \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2, \u03ad\u03bd\u03b1 \u03b6\u03b5\u03c5\u03b3\u03ac\u03c1\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1, \u03ad\u03bd\u03b1 \u03bc\u03c0\u03bb\u03bf\u03c5\u03b6\u03ac\u03ba\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c4\u03c3\u03ac\u03bd\u03c4\u03b1. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03c4\u03cc\u03c3\u03b5\u03c2 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b5\u03af\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 videos \u03bc\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03c3\u03c9\u03c2 \u03b7 \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 marketing. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b7 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf: \u03c4\u03b1 functional \u03ba\u03b1\u03b9 \u03c4\u03b1 emotional benefits. \u039d\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf \u201c\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03bf\u03c5\u201d \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9, \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac, \u03c3\u03c4\u03bf \u201c\u03c0\u03ce\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5 value proposition, \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7: \u201c\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c9; \u03a4\u03b9 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03c9 \u03b5\u03b3\u03ce;\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 Apple \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf. \u0397 Nike \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7, \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7, \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bd\u03b9\u03ba\u03b7\u03c4\u03ae. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03ba\u03ac\u03c4\u03b9 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf: \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0391\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf perception \u03b5\u03bd\u03cc\u03c2 brand, \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1. \u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03b1\u03bd \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03c9\u03bd brands<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03c4\u03bf branding \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 brands \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03c7\u03b1\u03bd \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u201c\u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9\u201d \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 brand.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coca-Cola \u2192 \u0394\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ac \u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03cc. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03c7\u03b1\u03c1\u03ac, \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2.<\/li>\n\n\n\n<li>Tesla \u2192 \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03ad\u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/li>\n\n\n\n<li>Apple \u2192 \u0394\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 smartphones. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 design, \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, status, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/li>\n\n\n\n<li>Nike \u2192 \u0394\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bd\u03b9\u03ba\u03b7\u03c4\u03ae.<\/li>\n\n\n\n<li>Red Bull \u2192 \u0394\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ac \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03cc \u03c0\u03bf\u03c4\u03cc. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 extreme sports, lifestyle, \u03c0\u03b5\u03c1\u03b9\u03c0\u03ad\u03c4\u03b5\u03b9\u03b1.<\/li>\n\n\n\n<li>Rolex \u2192 \u0394\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1. \u03a0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03cd\u03c1\u03bf\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf: \u039a\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 10 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 smartwatch \u03b1\u03c0\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf Brand Perception;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf brand perception \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u039c\u03b9\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, brand advocacy \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03bc\u03b9\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ae \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae, \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03bc\u03ad\u03c3\u03c9 social media \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c4\u03bf brand perception \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2, \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03c4\u03bf perception \u03c4\u03bf\u03c5 brand \u03bc\u03b1\u03c2;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf perception \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03b1\u03c6\u03b7\u03c1\u03b7\u03bc\u03ad\u03bd\u03bf. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd:<\/strong> \u03a4\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03bc\u03b1\u03c2;<\/li>\n\n\n\n<li><strong>Social listening:<\/strong> \u03a4\u03b9 \u03bb\u03ad\u03bd\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03bc\u03b1\u03c2 online;<\/li>\n\n\n\n<li><strong>Customer feedback:<\/strong> \u03a0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5;<\/li>\n\n\n\n<li><strong>Brand tracking metrics:<\/strong> \u03a0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03c4\u03bf perception \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03ba\u03c0\u03ad\u03bc\u03c0\u03b5\u03b9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c9\u03c2 marketers;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf perception \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03c4\u03cd\u03c7\u03b7\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2.<br><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2. \u0391\u03bd \u03b5\u03c3\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b9 \u03c0\u03c1\u03b5\u03c3\u03b2\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2, \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. \u0397 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. <\/li>\n\n\n\n<li>\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bb\u03bf\u03b3\u03b9\u03ba\u03ac. \u039f\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd. \u039c\u03b9\u03bb\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2. <\/li>\n\n\n\n<li>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 touchpoints. \u0391\u03bd \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 premium \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. <\/li>\n\n\n\n<li>\u0398\u03c5\u03bc\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bb\u03ad\u03c4\u03b5 \u03b5\u03c3\u03b5\u03af\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9. \u0394\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03c4\u03b5 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc. \u0395\u03ba\u03b5\u03af \u03c0\u03b1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 marketing.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03bf \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03c4\u03b5;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03b1\u03c2, e\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf perception \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b1\u03c2. \u03a4\u03bf \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 brand \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bf \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03b5\u03af. \u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03c4\u03b5\u03af. \u0391\u03bb\u03bb\u03ac \u03c4\u03bf perception, \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf perception \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1. \u0394\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1\u03c4\u03af \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2, \u03c4\u03b1 brands \u03b4\u03b5\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u039a\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ac. \u039a\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c4\u03ad\u03c7\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 marketing.\u00a0<\/p>\n\n\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perception vs Reality: A brand inside the customers&#039; mind<\/title>\n<meta name=\"description\" content=\"Brand perception is the collective impression, 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