{"id":4222,"date":"2025-12-09T12:20:41","date_gmt":"2025-12-09T10:20:41","guid":{"rendered":"https:\/\/www.ristart.gr\/?p=4222"},"modified":"2025-12-09T13:07:32","modified_gmt":"2025-12-09T11:07:32","slug":"pws-orizetai-swsta-o-proypologismos-marketing","status":"publish","type":"post","link":"https:\/\/www.ristart.gr\/el\/blog\/2025\/12\/09\/how-to-properly-define-your-marketing-budget\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},"content":{"rendered":"<\/p>\n\n\n\n

\u039f \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03b5\u03be\u03cc\u03b4\u03c9\u03bd \u03c3\u03b5 \u03ad\u03bd\u03b1 spreadsheet. \u03a3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b1\u03bd\u03c4\u03b1\u03bd\u03ac\u03ba\u03bb\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c0\u03cc\u03c3\u03bf \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf \u03b5\u03bd\u03bd\u03bf\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03ba\u03bf\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af. \u0394\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u00ab\u03c0\u03cc\u03c3\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd\u00bb, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03c0\u03bf\u03cd, \u03c0\u03ce\u03c2, \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf.<\/p>\n\n\n\n

\u039a\u03b9 \u03cc\u03bc\u03c9\u03c2, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf marketing budget \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf. \u0395\u03af\u03c4\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ac, \u03b5\u03af\u03c4\u03b5 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03c3\u03b9\u03bd\u03cc \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf, \u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u00ab\u03c4\u03b9 \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c6\u03ad\u03c4\u03bf\u03c2\u00bb. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c3\u03c5\u03bd\u03c4\u03cc\u03bd\u03b9\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03cc\u03c1\u03c9\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bd\u03c4\u03af\u03ba\u03c1\u03b9\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 -\u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac\u03c2- \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c4\u03bf \u03b3\u03bd\u03ce\u03c1\u03b9\u03bc\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03bc\u03ac\u03c7\u03b9 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1: \u00ab\u03ad\u03b4\u03c9\u03c3\u03b1 \u03bb\u03b5\u03c6\u03c4\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03c9 \u03b1\u03bd \u03ad\u03c0\u03b9\u03b1\u03c3\u03b1\u03bd \u03c4\u03cc\u03c0\u03bf\u00bb.<\/p>\n\n\n\n

\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03cc. \u0391\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n\n\n\n

\u03a0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/h2>\n\n\n\n

\u038c\u03bb\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u039f \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9. \u0391\u03bd \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf budget \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03ba\u03b1\u03af\u03b3\u03b5\u03c4\u03b1\u03b9\u00bb \u03c3\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p>\n\n\n\n

\u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03cc\u03bc\u03c9\u03c2. \u038c\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\u00bb \u03ae \u00ab\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03af\u00bb \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd. \u039f\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9.<\/p>\n\n\n\n

\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u00ab\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u00bb \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u00ab\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 20% \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03b5 B2B leads \u03bc\u03ad\u03c3\u03c9 LinkedIn \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf\u00bb. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ac\u03bb\u03bb\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u00ab\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\u00bb \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03c4\u03bf \u00ab\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 15% \u03ac\u03bd\u03bf\u03b4\u03bf \u03c3\u03c4\u03b9\u03c2 online \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf\u00bb.<\/p>\n\n\n\n

\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u00ab\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u00bb \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf budget<\/h3>\n\n\n\n

\u0395\u03b4\u03ce \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u00ab\u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9\u00bb \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03ac\u03bb\u03bb\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03b7 \u03b5\u03af\u03c3\u03bf\u03b4\u03bf\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n

\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u00abCAC\u00bb, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u039c\u03b5 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b3\u03b9\u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c3\u03c4\u03b7\u03bd \u03c0\u03cc\u03c1\u03c4\u03b1 \u03c4\u03b7\u03c2.<\/p>\n\n\n\n

\u039a\u03b1\u03b9 \u03b5\u03b4\u03ce \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2: \u03b7 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf\u03c5 (\u03b1\u03c5\u03c4\u03cc \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2). \u039c\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf\u03c5 \u03c4\u03bf\u03c5 budget.<\/p>\n\n\n\n

\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c3\u03b5 \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/h2>\n\n\n\n

\u039f\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9, \u03cc\u03bc\u03c9\u03c2, \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03bf\u03bc\u03ae, \u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7. \u0391\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u00ab\u03c3\u03c0\u03ac\u03bd\u03b5\u00bb \u03c3\u03b5 \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03b9 \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03b9 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n

\u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 budget \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u00ab\u03c0\u03b1\u03bd\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae\u03c2\u00bb \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf, \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03b5 \u03c3\u03ba\u03cc\u03c1\u03c0\u03b9\u03b5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2.<\/p>\n\n\n\n

\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03b1 assets \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/h3>\n\n\n\n

\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ae\u03c2 \u03b1\u03c0\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd assets \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u039a\u03ac\u03b8\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u039a\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ad\u03c2, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03cc\u03c7\u03b9.<\/p>\n\n\n\n

\u039f \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7, \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7, \u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7; \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, social media \u03ba\u03b1\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ae \u03cc\u03bb\u03b1 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03c4\u03b5\u03b8\u03bf\u03cd\u03bd \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac; \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae;<\/p>\n\n\n\n

\u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 assets \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u038c\u03c4\u03b1\u03bd \u03cc\u03bc\u03c9\u03c2 \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03bb\u03b9\u03c0\u03ae \u03ae \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1, \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7.<\/p>\n\n\n\n

\u03a4\u03b9 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/h3>\n\n\n\n

\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf. \u0395\u03ba\u03b5\u03af \u03be\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u201c\u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1\u03c2\u201d \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2. \u0398\u03b1 \u03b4\u03bf\u03b8\u03b5\u03af \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c3\u03c4\u03bf \u03c7\u03c4\u03af\u03c3\u03b9\u03bc\u03bf \u03c4\u03bf\u03c5 brand \u03ae \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2; \u03a4\u03bf content \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03b5\u03b9\u03c2, \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03b3\u03c1\u03b1\u03c6\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7.<\/p>\n\n\n\n

\u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc media budget. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u00ab\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03ae\u03bd\u03b1\u00bb, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1\u03c2 \u03bc\u03b1\u03c1\u03b1\u03b8\u03ce\u03bd\u03b9\u03bf\u03c2. \u039f \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03ad\u03be\u03b1\u03c1\u03c3\u03b7.<\/p>\n\n\n\n

\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<\/h3>\n\n\n\n

\u03a3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2. \u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03ba\u03b1\u03b9 \u03ba\u03bf\u03c3\u03c4\u03bf\u03b2\u03cc\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u00ab\u03bd\u03b1 \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u00bb. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b9\u03b1\u03c3\u03c0\u03ac \u03c4\u03bf budget \u03c7\u03c9\u03c1\u03af\u03c2 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n\n\n\n

\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c9\u03c1\u03af\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ae \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0386\u03bb\u03bb\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ac\u03bb\u03bb\u03b1 \u03b3\u03b9\u03b1 brand awareness \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/p>\n\n\n\n

\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 B2B \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03c3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03ba\u03b1\u03b9 decision makers \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf LinkedIn \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03bd\u03ce\u03c3\u03b7\u03c2, \u03c0\u03b1\u03c1\u03ac \u03c3\u03c4\u03bf Instagram. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 e-shop \u03bc\u03cc\u03b4\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 budget \u03c3\u03b5 Instagram \u03ba\u03b1\u03b9 TikTok, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9.<\/p>\n\n\n\n

\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc budget \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2<\/h2>\n\n\n\n

\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03b3\u03c7\u03c9\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc budget \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0395\u03b4\u03ce \u03b3\u03b5\u03bd\u03bd\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ba\u03b1\u03b9 \u03bf \u03c6\u03cc\u03b2\u03bf\u03c2: \u00ab\u03c6\u03bf\u03b2\u03ac\u03bc\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7\u00bb. \u039a\u03b1\u03b9 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b9, \u03ba\u03b1\u03bc\u03af\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u038c\u03bc\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c6\u03bb\u03ae.<\/p>\n\n\n\n

\u039f \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 KPIs, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2. \u03a3\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03ae \u03cc\u03c7\u03b9. \u03a0\u03cc\u03c3\u03b1 leads \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5; \u03a0\u03cc\u03c3\u03bf \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 lead; \u03a0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7; \u03a4\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2;<\/p>\n\n\n\n

\u03a6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 5.000 \u03b5\u03c5\u03c1\u03ce \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf website, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b1\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u039f\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03ba\u03af\u03bd\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0395\u03ba\u03b5\u03af \u03b3\u03b5\u03bd\u03bd\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1: \u00ab\u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03af\u03c9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1;\u00bb. \u03a7\u03c9\u03c1\u03af\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03c0\u03af\u03b4\u03b1.<\/p>\n\n\n\n

\u03a3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03cc\u03c1\u03bf\u03c2 ROAS, \u03c0\u03bf\u03c5 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03b1 \u03b5\u03c5\u03c1\u03ce \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c4\u03b1\u03bc\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ac\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u00ab\u03bc\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03af\u03c3\u03c9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03c9;\u00bb. \u038c\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.<\/p>\n\n\n\n

\u03a4\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/h3>\n\n\n\n

\u039a\u03ac\u03c0\u03bf\u03c5 \u03b5\u03b4\u03ce \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9: \u00ab\u03c9\u03c1\u03b1\u03af\u03b1 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03c9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac;\u00bb. \u0397 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ae\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03c1\u03c5\u03c3\u03cc\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03cc\u03c1\u03b9\u03b1. \u039f\u03b9 B2B \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03c4\u03bf 2% \u03ad\u03c9\u03c2 5% \u03c4\u03bf\u03c5 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03b5\u03bd\u03ce \u03bf\u03b9 B2C \u03c3\u03c4\u03bf 5% \u03ad\u03c9\u03c2 10%. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c6\u03ac\u03c3\u03b7 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2, \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae \u03b5\u03b9\u03c3\u03cc\u03b4\u03bf\u03c5 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c1\u03b9\u03bd\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac.<\/p>\n\n\n\n

\u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03cc\u03c3\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ac\u03bb\u03bb\u03bf\u03b9\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03c0\u03cc\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03c9 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bc\u03bf\u03c5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2\u00bb.<\/p>\n\n\n\n

\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03bd\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c3\u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/h2>\n\n\n\n

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\u039f \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9, \u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03c9\u03bd \u03c0\u03cc\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf \u03c4\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf, \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u03a4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u039a\u03b1\u03b9 \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03b7\u03c2.<\/p>\n\n\n\n

\n

\u0392\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03b1\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03cc \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03b4\u03b5\u03bd \u03c4\u03bf \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9\u03c2. \u0391\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9\u03c2.<\/strong><\/p>\n<\/blockquote>\n\n\n

\n\n\n\n\n\n\n

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