{"id":3494,"date":"2025-10-14T13:09:35","date_gmt":"2025-10-14T10:09:35","guid":{"rendered":"https:\/\/www.ristart.gr\/?post_type=projects&#038;p=3494"},"modified":"2025-11-13T13:31:25","modified_gmt":"2025-11-13T11:31:25","slug":"phytorgan-thriving-together","status":"publish","type":"projects","link":"https:\/\/www.ristart.gr\/el\/projects\/phytorgan-thriving-together\/","title":{"rendered":"Phytorgan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3494\" class=\"elementor elementor-3494\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3110f e-con-full e-flex e-con e-parent\" data-id=\"fa3110f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be7336e elementor-widget elementor-widget-image\" data-id=\"be7336e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15.png\" class=\"attachment-full size-full wp-image-3514\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c8636 elementor-widget elementor-widget-heading\" data-id=\"50c8636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5799c2b elementor-widget elementor-widget-text-editor\" data-id=\"5799c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Rebranding with purpose<\/b><\/p><p>Phytorgan is a Greek company with a long-standing presence in the field of agriculture and crop protection. With a clear strategic vision, the goal was to revitalize its corporate identity to reflect its scientific expertise, commitment to sustainability, and strong partnerships built on trust. The new identity needed to be modern, flexible, and purposeful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e1c96 elementor-widget elementor-widget-video\" data-id=\"39e1c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/LOGO_REVEAL_2-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a628b0 e-con-full e-grid e-con e-child\" data-id=\"5a628b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f47442 e-con-full e-flex e-con e-child\" data-id=\"6f47442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec7742 elementor-widget elementor-widget-heading\" data-id=\"7ec7742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d1e3ad e-con-full e-flex e-con e-child\" data-id=\"0d1e3ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9554f09 elementor-widget elementor-widget-heading\" data-id=\"9554f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategy before design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b476e elementor-widget elementor-widget-text-editor\" data-id=\"c3b476e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At RISTART, we always start with strategy. Before any creative concept is designed, we dive deep into the core of the brand. This approach allows us to build identities that not only stand out visually but also communicate with clarity and consistency.<\/p><p>\u00a0<\/p><p>Key steps:<\/p><ul><li>Brand and market analysis<\/li><li>Competitive landscape mapping<\/li><li>Audience needs and insights<\/li><li>Positioning strategy development<\/li><li>Storytelling and messaging pillars<\/li><li>Tagline creation that expresses the brand\u2019s essence<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45aa139 elementor-widget elementor-widget-image\" data-id=\"45aa139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-5.png\" class=\"attachment-full size-full wp-image-3519\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-5.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-5-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-5-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-5-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-5-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6382f elementor-widget elementor-widget-video\" data-id=\"5b6382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/LOGO_REVEAL_SITE.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5140da2 e-con-full e-grid e-con e-child\" data-id=\"5140da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bfa559 e-con-full e-flex e-con e-child\" data-id=\"9bfa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae73da elementor-widget elementor-widget-heading\" data-id=\"1ae73da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4241b e-con-full e-flex e-con e-child\" data-id=\"5c4241b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315abee elementor-widget elementor-widget-heading\" data-id=\"315abee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From insight to narrative<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdee3e elementor-widget elementor-widget-text-editor\" data-id=\"9bdee3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To build a narrative with real substance, we began with in-depth research. We conducted interviews and workshops with the company\u2019s team to understand its culture, values, and vision from the inside. At the same time, we spoke with customers and partners to capture how they perceive the brand and what aspects of their relationship matter most.<\/p><p>We consolidated the insights, analyzed the findings, and crafted a cohesive brand narrative that reflects the true core of Phytorgan. From this strategic foundation, the tagline Thriving Together was born.<\/p><p>The storytelling of Phytorgan was inspired by the company\u2019s core connection with growers, partners, and the land itself. The tagline <strong>&#8220;Thriving Together&#8221; <\/strong>captures its philosophy:<\/p><p>Growth through collaboration and a shared vision.<\/p><p><strong data-start=\"2163\" data-end=\"2185\">Messaging Pillars:<\/strong><br data-start=\"2185\" data-end=\"2188\" \/>\u2022 Collaboration and trust<br data-start=\"2213\" data-end=\"2216\" \/>\u2022 Scientific expertise and innovation<br data-start=\"2253\" data-end=\"2256\" \/>\u2022 Sustainability and environmental respect<br data-start=\"2298\" data-end=\"2301\" \/>\u2022 Growth with a shared purpose<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977eef4 elementor-widget elementor-widget-image\" data-id=\"977eef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-18.png\" class=\"attachment-full size-full wp-image-3520\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-18.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-18-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-18-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-18-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-18-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c56a elementor-widget elementor-widget-image\" data-id=\"446c56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-7.png\" class=\"attachment-full size-full wp-image-3521\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-7.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-7-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-7-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-7-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-7-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2ee26 elementor-widget elementor-widget-image\" data-id=\"cc2ee26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-19.png\" class=\"attachment-full size-full wp-image-3528\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-19.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-19-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-19-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-19-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-19-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f83aed6 e-con-full e-grid e-con e-child\" data-id=\"f83aed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a267f49 e-con-full e-flex e-con e-child\" data-id=\"a267f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d090ee elementor-widget elementor-widget-heading\" data-id=\"2d090ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design System<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26fcc15 e-con-full e-flex e-con e-child\" data-id=\"26fcc15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a271475 elementor-widget elementor-widget-heading\" data-id=\"a271475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When strategy shapes the visual language<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc55069 elementor-widget elementor-widget-text-editor\" data-id=\"cc55069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the identity and messaging defined in the previous stages, we developed a comprehensive visual system that articulates the company\u2019s essence with clarity and precision.<\/p><p>\u00a0<\/p><p>The logotype was conceived as a symbol of balance between science and nature. Its clean, geometric lines reflect precision, expertise, and technical rigor, while its organic curves introduce a sense of vitality, growth, and connection to the land. The outcome is a mark that is distinctive, adaptable, and instantly recognizable across all scales and formats.<\/p><p>\u00a0<\/p><p>The color palette was carefully designed to bridge the company\u2019s scientific profile with a sense of natural trustworthiness. Earthy and green tones express its environmental commitment, while clean neutral shades serve as a stable foundation that conveys reliability and professionalism. This is not a decorative decision but a deliberate way to express the dual character of Phytorgan in every touchpoint.<\/p><p>\u00a0<\/p><p>Typography plays a crucial role in this system. We selected modern typefaces with strong structure and clean lines to reflect clarity and scientific rigor, while maintaining a human tone. The typographic hierarchy was designed to ensure a professional, legible, and elegant communication style across all channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1b35f e-con-full e-flex e-con e-child\" data-id=\"1a1b35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0935477 elementor-widget elementor-widget-image\" data-id=\"0935477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-10.png\" class=\"attachment-full size-full wp-image-3523\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-10.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-10-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-10-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-10-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-10-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691a7dd elementor-widget elementor-widget-image\" data-id=\"691a7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1683\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9.png\" class=\"attachment-full size-full wp-image-3524\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9-235x300.png 235w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9-802x1024.png 802w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9-768x981.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9-1203x1536.png 1203w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-9-9x12.png 9w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7520dc elementor-widget elementor-widget-image\" data-id=\"f7520dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1864\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13.png\" class=\"attachment-full size-full wp-image-3525\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13-212x300.png 212w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13-724x1024.png 724w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13-768x1086.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13-1086x1536.png 1086w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-13-8x12.png 8w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d1fdd elementor-widget elementor-widget-image\" data-id=\"68d1fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-17.png\" class=\"attachment-full size-full wp-image-3526\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-17.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-17-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-17-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-17-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-17-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b4b9 elementor-widget elementor-widget-image\" data-id=\"c87b4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-12.png\" class=\"attachment-full size-full wp-image-3527\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-12.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-12-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-12-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-12-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-12-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d635f21 elementor-widget elementor-widget-heading\" data-id=\"d635f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A brand that lives across every touchpoint<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d517af4 elementor-widget elementor-widget-text-editor\" data-id=\"d517af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The visual system is completed with a modular grid built to provide both flexibility and consistency across print and digital environments. The branding logic is structured and rhythmic, allowing the identity to adapt fluidly whether on a small digital banner or a large-scale corporate format. It is a visual language with a strong strategic backbone not defined by the medium, but elevated through it.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p data-pm-slice=\"1 1 []\">The new identity was rolled out across every touchpoint, delivering consistency and impact. Each application reinforces the company\u2019s positioning and creates a cohesive brand experience.<\/p><p>\u00a0<\/p><p><strong>\u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2:<\/strong><\/p><p>\u2022 Corporate materials and communication assets<\/p><p>\u2022 Digital and social media presence<\/p><p>\u2022 Packaging and signage<\/p><p>\u2022 Promotional activities and campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef21779 elementor-widget elementor-widget-image\" data-id=\"ef21779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-16.png\" class=\"attachment-full size-full wp-image-3529\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-16.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-16-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-16-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-16-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-16-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952349b e-con-full e-grid e-con e-child\" data-id=\"952349b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0de1819 e-con-full e-flex e-con e-child\" data-id=\"0de1819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1442c0 elementor-widget elementor-widget-image\" data-id=\"d1442c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-11.png\" class=\"attachment-large size-large wp-image-3530\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-11.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-11-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-11-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e3dda elementor-widget elementor-widget-image\" data-id=\"d2e3dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-14.png\" class=\"attachment-large size-large wp-image-3531\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-14.png 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-14-220x300.png 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-14-9x12.png 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand identity &#038; brand story<\/p>","protected":false},"featured_media":3514,"template":"","project-categories":[9],"class_list":["post-3494","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-brand-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phytorgan - RISTART<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ristart.gr\/el\/projects\/phytorgan-thriving-together\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phytorgan - RISTART\" \/>\n<meta property=\"og:description\" content=\"Brand identity &amp; brand story\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ristart.gr\/el\/projects\/phytorgan-thriving-together\/\" \/>\n<meta property=\"og:site_name\" content=\"RISTART\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ristart.gr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T11:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/08\/Artboard-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1318\" \/>\n\t<meta property=\"og:image:height\" content=\"878\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u03bb\u03b5\u03c0\u03c4\u03ac\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/\",\"name\":\"Phytorgan - RISTART\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Artboard-15.png\",\"datePublished\":\"2025-10-14T10:09:35+00:00\",\"dateModified\":\"2025-11-13T11:31:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Artboard-15.png\",\"contentUrl\":\"https:\\\/\\\/www.ristart.gr\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Artboard-15.png\",\"width\":1318,\"height\":878},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/phytorgan-thriving-together\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ristart.gr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.ristart.gr\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Phytorgan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ristart.gr\\\/#website\",\"url\":\"https:\\\/\\\/www.ristart.gr\\\/\",\"name\":\"RISTART\",\"description\":\"We help ambitious brands adapt &amp; 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