{"id":3776,"date":"2025-11-13T10:21:30","date_gmt":"2025-11-13T08:21:30","guid":{"rendered":"https:\/\/www.ristart.gr\/?post_type=projects&#038;p=3776"},"modified":"2025-11-13T14:32:08","modified_gmt":"2025-11-13T12:32:08","slug":"kleeman-live","status":"publish","type":"projects","link":"https:\/\/www.ristart.gr\/el\/projects\/kleeman-live\/","title":{"rendered":"Kleemann Live"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3776\" class=\"elementor elementor-3776\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1137a97 e-flex e-con-boxed e-con e-parent\" data-id=\"1137a97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa3110f e-con-full e-flex e-con e-parent\" data-id=\"fa3110f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45aa139 elementor-widget elementor-widget-image\" data-id=\"45aa139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/KLEEMAN_LIVE.gif\" class=\"attachment-full size-full wp-image-3857\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c8636 elementor-widget elementor-widget-heading\" data-id=\"50c8636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A multinational challenge requiring a clear strategic direction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5799c2b elementor-widget elementor-widget-text-editor\" data-id=\"5799c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KLEEMANN is one of the largest Greek industrial companies, with a presence in more than 100 countries. It operates international production centers and maintains an extensive network of subsidiaries in strategic markets.<\/p><p>\u00a0<\/p><p>In line with market evolution and technological trends, the company developed <strong>KLEEMANN Live, <\/strong>a comprehensive IoT platform designed for the remote management and maintenance of elevators.<\/p><p>\u00a0<\/p><p>The repositioning project of KLEEMANN Live stands as an emblematic example of RISTART\u2019s strategic methodology. It represents an approach that combines strategic thinking, human-centered storytelling, and business-driven focus. This was not a simple communication campaign, it was a multi-layered strategic initiative that redefined how KLEEMANN communicates the value of its new platform across all its markets, from Greece to its international subsidiaries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c050dd7 elementor-widget elementor-widget-video\" data-id=\"c050dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/KLEEMAN_LIVE_1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a628b0 e-con-full e-grid e-con e-child\" data-id=\"5a628b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f47442 e-con-full e-flex e-con e-child\" data-id=\"6f47442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec7742 elementor-widget elementor-widget-heading\" data-id=\"7ec7742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Business Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d1e3ad e-con-full e-flex e-con e-child\" data-id=\"0d1e3ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9554f09 elementor-widget elementor-widget-heading\" data-id=\"9554f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Repositioning Was Necessary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b476e elementor-widget elementor-widget-text-editor\" data-id=\"c3b476e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After its initial launch in multiple markets, KLEEMANN Live faced a critical strategic challenge: each country was communicating the service differently. The narrative was highly technical, fragmented, and dependent on local interpretations.<\/p><p>\u00a0<\/p><p>As a result, customers could not clearly understand the platform\u2019s true value, sales teams lacked a unified pitch, and subsidiaries struggled to explain how the service supported their business goals. In short, the company had a powerful product but no global story creating inconsistency, confusion, and missed opportunities across markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0935477 elementor-widget elementor-widget-image\" data-id=\"0935477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/3.jpg\" class=\"attachment-full size-full wp-image-3860\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/3.jpg 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/3-300x200.jpg 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/3-1024x682.jpg 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/3-768x512.jpg 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/3-18x12.jpg 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-503a07a e-con-full e-grid e-con e-child\" data-id=\"503a07a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa0c970 e-con-full e-flex e-con e-child\" data-id=\"fa0c970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a71f281 elementor-widget elementor-widget-heading\" data-id=\"a71f281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1cdc7f e-con-full e-flex e-con e-child\" data-id=\"a1cdc7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd1873 elementor-widget elementor-widget-heading\" data-id=\"9bd1873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Establishing a unified global narrative for KLEEMANN Live<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b816a0 elementor-widget elementor-widget-text-editor\" data-id=\"3b816a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge was not simply to update the messaging. It was to solve a real organizational problem:<\/p><p>\u00a0<\/p><p><strong>\u0391ligning all subsidiaries under one global narrative that clearly articulated the value of KLEEMANN Live. <\/strong><\/p><p>\u00a0<\/p><p>Without this alignment, every team, from sales to technicians, presented the service differently, leading to narrative fragmentation, diluted messaging, and reduced commercial effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f9402 elementor-widget elementor-widget-heading\" data-id=\"23f9402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI-produced video highlighting the vision behind the service.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546c7f8 elementor-widget elementor-widget-video\" data-id=\"546c7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vEf0rdzneSE&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5140da2 e-con-full e-grid e-con e-child\" data-id=\"5140da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bfa559 e-con-full e-flex e-con e-child\" data-id=\"9bfa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae73da elementor-widget elementor-widget-heading\" data-id=\"1ae73da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4241b e-con-full e-flex e-con e-child\" data-id=\"5c4241b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315abee elementor-widget elementor-widget-heading\" data-id=\"315abee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We applied a disciplined strategic process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdee3e elementor-widget elementor-widget-text-editor\" data-id=\"9bdee3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:a50a86ff-e2bb-4e78-bed2-e1a21a25ecbf-6\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"535d5822-8740-49de-aec3-ce10124a3e00\" data-message-model-slug=\"gpt-5\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><p data-start=\"0\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">For the repositioning of <strong data-start=\"47\" data-end=\"64\">KLEEMANN Live<\/strong>, we applied a disciplined strategic process that bridges research, storytelling, and strategic activation. Each stage was designed with a clear objective and a tangible outcome.<\/p><p data-start=\"0\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">This methodical strategic approach transformed KLEEMANN Live\u2019s communication from a purely technical description into a narrative with a clear business and emotional impact.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d517af4 elementor-widget elementor-widget-text-editor\" data-id=\"d517af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><em><strong>Diagnosis. Understanding the Context.<\/strong><\/em><\/p><p class=\"p1\">We began with an in-depth analysis of the global elevator market. We examined competitors, explored trends in smart buildings and IoT services, and mapped KLEEMANN\u2019s position within the broader strategic landscape. Through a series of workshops with sales teams, commercial departments, marketing professionals, and customers, we captured an accurate picture of how the service was perceived in the market. The goal was to understand not only how the company communicates, but also how it is actually perceived by its customers.<\/p><p>\u00a0<\/p><p class=\"p1\"><em><strong>Reposition. A New Strategic Direction.<\/strong><\/em><\/p><p class=\"p1\">Based on the insights, we developed a new positioning framework for KLEEMANN Live. The narrative shifted from focusing on technology and product features to emphasizing what the service truly means for the customer. The platform\u2019s value was articulated through key concepts such as control, reliability, efficiency, and cost optimization. This became the foundation for a unified message across all the company\u2019s international markets.<\/p><p>\u00a0<\/p><p class=\"p1\"><em><strong>Craft Narrative. Building the Story.<\/strong><\/em><\/p><p class=\"p1\">We developed a clear, customer-centric narrative positioning the customer as the hero and KLEEMANN as the guide. Technology was no longer the starting point of the story, instead, the narrative was designed to answer the most critical question for technicians and partners: <i>\u201cWhat does KLEEMANN Live mean to me?\u201d<\/i><i><\/i><\/p><p>\u00a0<\/p><p class=\"p1\"><strong><i>Architect Messaging. Messaging Architecture.<\/i><\/strong><br \/>We created a complete messaging architecture tailored to different audience segments, including sales teams, B2B partners, technicians, end users, and subsidiaries. Primary and secondary messages were carefully crafted to ensure both consistency and flexibility in activation across markets and roles.<\/p><p>\u00a0<\/p><p class=\"p1\"><strong><i>Activate. Bringing the Strategy to Life.<\/i><\/strong><br \/>The strategy was activated across multiple levels. Internal training tools were developed for sales teams, communication assets were designed for both B2B and B2C audiences, and messaging templates were delivered to subsidiaries for local adaptation. This ensured a unified strategic narrative with built-in flexibility for local implementation.<\/p><p>\u00a0<\/p><p class=\"p1\"><strong><i>Scale. Expanding the Framework.<\/i><\/strong><br \/>The framework was rolled out internationally, adapted to different markets and languages, while maintaining the same strategic DNA across all KLEEMANN operating countries. The company gained a consistent way to communicate KLEEMANN Live, regardless of the market or audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952349b e-con-full e-grid e-con e-child\" data-id=\"952349b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0de1819 e-con-full e-flex e-con e-child\" data-id=\"0de1819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1442c0 elementor-widget elementor-widget-image\" data-id=\"d1442c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/1.jpg\" class=\"attachment-large size-large wp-image-3858\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/1.jpg 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/1-220x300.jpg 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/1-9x12.jpg 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e3dda elementor-widget elementor-widget-image\" data-id=\"d2e3dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/2.jpg\" class=\"attachment-large size-large wp-image-3859\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/2.jpg 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/2-220x300.jpg 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/2-9x12.jpg 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7e63c elementor-widget elementor-widget-heading\" data-id=\"4e7e63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Strategy to Messaging: The Core Service Narrative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f148aaf elementor-widget elementor-widget-text-editor\" data-id=\"f148aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"122\" data-end=\"342\">The strategic repositioning of KLEEMANN Live became clear in the development of its new core narrative. The messaging moved from a technical description of features to a customer-focused promise with real business value.<\/p><p data-start=\"344\" data-end=\"573\">\u00a0<\/p><p data-start=\"344\" data-end=\"573\">The tagline <strong><em>&#8220;Everything rises to the next level&#8221;<\/em><\/strong> captures the essence of the service, expressing how the platform elevates remote monitoring, predictive maintenance, efficiency, cost control, safety and the overall user experience.<\/p><p data-start=\"575\" data-end=\"879\">\u00a0<\/p><p data-start=\"575\" data-end=\"879\">A concise and universally understandable service description was created to support the tagline and guide communication across markets. This narrative foundation became the backbone of all assets, ensuring that KLEEMANN Live is presented consistently and in full alignment with its strategic positioning.<\/p><p data-start=\"881\" data-end=\"1068\">\u00a0<\/p><p data-start=\"881\" data-end=\"1068\">The result is a unified and scalable message architecture that allows the organization to communicate the value of KLEEMANN Live with clarity, consistency and intent across every country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dffbf1 elementor-widget elementor-widget-image\" data-id=\"7dffbf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/tagline.png\" class=\"attachment-full size-full wp-image-3962\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/tagline.png 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/tagline-300x200.png 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/tagline-1024x682.png 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/tagline-768x512.png 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/tagline-18x12.png 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a53b72 e-con-full e-grid e-con e-child\" data-id=\"4a53b72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71c3036 e-con-full e-flex e-con e-child\" data-id=\"71c3036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a3c8 elementor-widget elementor-widget-image\" data-id=\"7f2a3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/4.jpg\" class=\"attachment-large size-large wp-image-3861\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/4.jpg 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/4-220x300.jpg 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/4-9x12.jpg 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c9793 elementor-widget elementor-widget-image\" data-id=\"94c9793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/7.jpg\" class=\"attachment-large size-large wp-image-3862\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/7.jpg 644w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/7-220x300.jpg 220w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/7-9x12.jpg 9w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9642327 elementor-widget elementor-widget-image\" data-id=\"9642327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/8.jpg\" class=\"attachment-full size-full wp-image-3863\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/8.jpg 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/8-300x200.jpg 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/8-1024x682.jpg 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/8-768x512.jpg 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/8-18x12.jpg 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8130e01 elementor-widget elementor-widget-image\" data-id=\"8130e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"878\" src=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/A4-BROCHURE3.jpg\" class=\"attachment-full size-full wp-image-3931\" alt=\"\" srcset=\"https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/A4-BROCHURE3.jpg 1318w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/A4-BROCHURE3-300x200.jpg 300w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/A4-BROCHURE3-1024x682.jpg 1024w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/A4-BROCHURE3-768x512.jpg 768w, https:\/\/www.ristart.gr\/wp-content\/uploads\/2025\/11\/A4-BROCHURE3-18x12.jpg 18w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f83aed6 e-con-full e-grid e-con e-child\" data-id=\"f83aed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a267f49 e-con-full e-flex e-con e-child\" data-id=\"a267f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d090ee elementor-widget elementor-widget-heading\" data-id=\"2d090ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26fcc15 e-con-full e-flex e-con e-child\" data-id=\"26fcc15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a271475 elementor-widget elementor-widget-heading\" data-id=\"a271475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An Integrated Communication System<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc55069 elementor-widget elementor-widget-text-editor\" data-id=\"cc55069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"387\">The strategic narrative was activated across all levels, transforming from a strategic framework into a fully integrated communication system for all KLEEMANN markets. The goal was to establish a unified voice for the service, supported by practical tools that could be directly utilized by sales teams, marketing departments, and subsidiaries.<\/p><p data-start=\"389\" data-end=\"1002\">\u00a0<\/p><p data-start=\"389\" data-end=\"1002\">Beyond the strategic foundation, we developed a series of deliverables that reinforced the new narrative across every touchpoint:<br data-start=\"518\" data-end=\"521\" \/>\u2022 An internal manual serving as a storytelling guide for all company teams.<br data-start=\"596\" data-end=\"599\" \/>\u2022 A printed sales tool, designed to present the platform\u2019s value clearly and inspiringly.<br data-start=\"688\" data-end=\"691\" \/>\u2022 The narrative of the new landing page, structured around the positioning and the customer\u2019s <em data-start=\"785\" data-end=\"809\">\u201cWhat\u2019s In It For Me.\u201d<\/em><br data-start=\"809\" data-end=\"812\" \/>\u2022 An inspirational AI-produced video highlighting the vision behind the service.<br data-start=\"892\" data-end=\"895\" \/>\u2022 An explainer video illustrating the platform\u2019s functionality and benefits in a simple and engaging way.<\/p><p data-start=\"1004\" data-end=\"1349\">\u00a0<\/p><p data-start=\"1004\" data-end=\"1349\">In parallel, communication assets were developed for both B2B and B2C audiences, along with messaging templates and localized materials for international subsidiaries, as well as micro-messaging tailored to specific target groups. This ensured that the new <strong data-start=\"1261\" data-end=\"1278\">KLEEMANN Live<\/strong> narrative was communicated consistently and clearly in every market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3b013 elementor-widget elementor-widget-video\" data-id=\"5f3b013\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Z6NkowesFS0&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1b35f e-con-full e-flex e-con e-child\" data-id=\"1a1b35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af25b1d elementor-widget elementor-widget-heading\" data-id=\"af25b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result was the creation of a comprehensive storytelling framework that strategically differentiates KLEEMANN, enhances the perceived value of the platform, and equips the company with practical tools that support its daily operations on a global scale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Repositioning a global service through strategic narrative<\/p>","protected":false},"featured_media":3848,"template":"","project-categories":[9],"class_list":["post-3776","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-brand-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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