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When Area Domus, one of Greece’s most established design destinations, entrusted us with the creation of their company profile, our goal was to craft a publication that reflects their heritage, vision, and design philosophy with the same elegance that defines their brand.
Our Approach
Designing a timeless company profile
We approached the project not just as a corporate brochure, but as a storytelling piece. A publication that communicates the evolution of Area Domus from a single furniture store in Thessaloniki to a multi-brand design powerhouse, representing some of the world’s most iconic names in furniture and lighting.
Our team studied the brand’s history, aesthetics, and visual identity, ensuring that the creative direction balanced timeless design clarity with a sense of modern sophistication.
The Creative
The Language of minimal elegance
The layout is clean, minimal, and visually led, much like the design philosophy of Area Domus itself. We emphasized white space, structured typography, and high-impact imagery to mirror the premium yet accessible positioning of the brand. Each spread was designed to feel like an editorial piece rather than a catalogue, bringing the narrative of design into focus.
When design tells the story
A profile that speaks the language of heritage and the aesthetics of tomorrow.
The final company profile goes beyond the role of an informational booklet. It becomes a manifesto of Area Domus’ identity, a piece that embodies their ethos, amplifies their image, and communicates their philosophy with clarity and elegance.
Every page was conceived as an editorial canvas, where clean lines, curated imagery, and thoughtful typography reflect the brand’s minimal yet sophisticated spirit. The profile is not only a corporate communication tool for B2B and B2C audiences; it is also an experience of design in motion.
Through this project, we transformed heritage into a visual narrative and philosophy into timeless design language, creating a publication that feels like a natural extension of what Area Domus stands for.
A company profile should feel like stepping into the brand’s world, not just reading about it.
