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We were commissioned by a company operating abroad to create the name, tagline, and full brand identity for a new retail store located in the heart of the city. A brand that didn’t yet exist in the minds of consumers, but had the potential to become a go-to destination for people seeking premium branded products at exceptional prices.
The name had to do more than simply describe the store.
It needed to spark curiosity, trigger instant recognition, and evoke the feeling of a meaningful discovery.
Strategic Insight
We started with a core truth
In a world full of options, the moment you find something truly valuable and at a price that feels like a win, is a moment worth remembering.
This insight led us to a name that doesn’t just describe an action.
It celebrates a moment.
It’s not about searching.
It’s about that satisfying, joyful moment of discovery.
Hence: FOUND IT.
A name with emotional energy.
A name that sounds like a win.
“A brand only works when people understand it. That’s why we build clarity into everything we create.”
The naming rationale
FOUND IT. is more than a brand name.
It’s a statement. A reward.
A short and powerful expression that captures both the action and the emotion behind the consumer journey.
Phonetically, it’s smooth and instantly recognizable. Emotionally, it communicates satisfaction, success, and closure. Marketing-wise, it’s flexible and catchy. Visually, it allows for a strong typographic play that adds to brand recall.
It works across media, from billboards and shop fronts to social media and audio advertising, giving us creative versatility and recognizability.
The Tagline
To support the name and position the brand clearly within the retail landscape, we developed a tagline that communicates the brand’s promise in the simplest, most effective way.
Big brands. Small prices.
Simple. Direct. Immediate.
It creates a sharp contrast that’s easy to remember and easy to believe. And most importantly it communicates exactly what the consumer wants to know. No jargon. No overpromises. Just the real value proposition.
Brand Identity
From insight to retail impact.
The visual identity of FoundIt had to reflect a simple yet elevated value proposition, premium fashion brands at prices that surprise. We designed a system that feels modern, sharp, and confident, striking the right balance between approachability and trust.
The bold logotype is paired with a minimal, neutral palette and clean typography, allowing the product to take center stage. Every touchpoint from shopping bags to tags and signage, reinforces the tagline and builds consistency across physical and digital platforms.
The brand experience is not just transactional, it’s expressive. Through subtle creative details, we built a system that turns everyday shopping into a curated discovery, making each “I found it” moment feel personal and rewarding.
